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An Editor's Guide to Perfect Press Releases.: The Key To Free Publicity For Your Organization or Business

A pocket size reference that can be used by businesses, clubs, churches and non-profit organizations to save hundreds - perhaps thousands - of dollars by learning how to publicize their events without the help of a publicity agent.

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Product Details:

Author:	Penny Fletcher
Paperback:	76 pages
Publisher:	BookSurge Publishing
Publication Date:	January 13, 2004
ISBN:	1594571708
Package Length:	7.9 inches
Package Width:	5.2 inches
Package Height:	0.3 inches
Package Weight:	0.2 pounds
Average Customer Rating:	based on 2 reviews

Customer Reviews:

Average Customer Review: 1.0

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4 of 4 found the following review helpful:

Save your money May 21, 2007
This is an essentially pointless and unhelpful "guide." Anyone who can construct a decent sentence will already know everything that is in this book - it's common sense. Furthermore, the book is drastically overpriced based on the page count, and worse yet, the nonexistent information therein. Do a Google Search on press releases and everything contained in this book - and more - will be instantly at your fingertips, for free. I wish I would have had the benefit of customer reviews before I wasted money this woefully inadequate, nearly criminally worthless guide. Take my advice (as well as that of the other reviewers) and keep this out of your Amazon cart.

6 of 6 found the following review helpful:

Slim, unhelpful guide Jan 29, 2007
Small guide seemingly written in the 1950s rather than 2004. For example, does anyone need a book that lists state abbreviations? Common sense advice runs along the lines of "be clear and concise" and "include yor name and phone number..."

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An Editor's Guide to Perfect Press Releases.: The Key To Free Publicity For Your Organization or Business

A pocket size reference that can be used by businesses, clubs, churches and non-profit organizations to save hundreds - perhaps thousands - of dollars by learning how to publicize their events without the help of a publicity agent.