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HomeShop at BookSurgeCookingSpecific IngredientsHerbs, Spices, CondimentsBoom and Bust In The Blogosphere: Case Studies of the Blogging Industry |
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| Customer Reviews: | | Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
Boom and Bust in the Blogosphere Dec 08, 2009
By Peter J. Anthony
Reviewing this book enhanced my knowledge of types of professional and personal blogs. I enjoyed the opportunity to learn levels of blogging and gain insight into how much I may or may not desire to get involved with blogging. I didn't realize the many aspects of blogging available and the ins and outs of each type and level of blogs until reading this informative and creative book. Dan Morrill presents a real-life view of blogging with examples to make the learning flow smoothly and a pleasure to read.
If you haven't picked up this book...do so...you will enjoy the reading as much as I did...I'm sure!
Boom and Bust in the Blogosphere Jan 10, 2009
By Monkey
"Monkey Moniker"
I am the author of this book, and this is more of an excerpt than a review of the book, of course I think the book is very good, but I will leave that up for other reviewers to let me know what they think of the book. There are some rough spots in the book, and the book is focused on what has made a blog successful and what has caused blogs to fail. There are many reasons why blogs succeed and why blogs fail. Some of the case studies on successful blogs are:
BoingBoing, Gigazine, Toolbox formerly IT Toolbox, TechNet and MSDN, Google Blogs, Robert Scoble, ProBlogger, Beth Kanter, ICanHasCheezeburger, Techcrunch, Gawker Media, The Huffington Post, John Chow, and Chris Pirillo. Each of these winning blogs all have things in common that has allowed them to succeed in the very competitive world of blogging.
There are also blogs that have failed like Think Secret that was sued out of existence, Blognation, MyKinda, Know More Media, PVR Wire, and Creating Passionate Users that went out of business for other reasons from bad business model to a firestorm of controversy that set the blogosphere on fire for a week. There are also those that have been fired for blogging, and stopped blogging later on or during the firing process.
There are also commonalities as to why blogs succeed, from making friends on the internet, to integration into social systems, being unique and starting to attract and maintain an audience. The case studies from those that have succeeded and those that have failed break down into eight things you can do to be more successful as a blogger. There are also risks to blogging that few talk about, but need to be acknowledged, from Libel to the DMCA, bloggers need to know their rights and the risks/rewards that they will have blogging.
This book is built around the idea of knowing what works, what has not worked, that you will be able to build out a bigger better blog either professionally or personally for yourself.
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