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HomeShop at BookSurgeComputersManagement Information SystemsBuilding Brand Value: Seven Simple Steps to Profitable Communications |
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| Customer Reviews: | | Average Customer Review: ( 7 customer reviews )
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Most Helpful Customer Reviews
3 of 3 found the following review helpful:
 concise, conversational, and powerful Mar 02, 2006
By Mark Trueblood
This may sound like just another marketing book, but it's not. It's actually Bruce Turkel's explanation of Brain Darts®, which, in his opinion, are seven characteristics that effective communications have in common.
Throughout, Bruce presents his interesting and often profound thoughts as simply as possible. And in contrast with many other books on this subject matter, he doesn't try to impress the reader with lofty theories or words you'll have to look up in a dictionary.
Overall, Building Brand Value gives the reader excellent advice on how to communicate powerfully and effectively.
1 of 1 found the following review helpful:
Compelling Communications...now there's a thought! Feb 13, 2006
By Marlisa from Miami
What struck me most about Bruce Turkel's latest book is that it offers practical advice about communicating in life, not just business. In today's world of instant messaging and news served up in 30-second sound bites, we've lost sight of how to say what we mean with any clarity. What you won't find in this book is a load of boring business speak and branding cliches. What you will find is a collection of engaging anecdotes that will keep you entertained while inspiring you to be a better communicator.
1 of 1 found the following review helpful:
 Awesome and Informative Jan 30, 2006
By David Rosenberg
"David"
It's obvious from the start of this book that Bruce Turkel truly understands his audience. "Building Brand Value" breaks down communication in a way that is informative and witty.
Through personal stories and illustration, Bruce explains the strategies behind some of the more popular advertising campaigns and shows why they were effective. Then, Bruce explains how these methods can be used in your everyday life.
I've read many books on communication and branding and they all pretty much say the same thing. "Building Brand Value" is the first one that gives me something tangible that I can use personally and professionally.
Takes His Own Advice Dec 12, 2011
By Crystal Washington Social Media Speaker
I had the pleasure of meeting Bruce when he visited National Speakers Association- Houston Chapter. I was so impressed with his presentation that I bought his book as he was wrapping up. Building Brand Value was a quick and easy read chopped with marketing gems. I also noticed that Bruce took his own advice. The tips that he gave in the book were incorporated into how he wrote the book.
I've been in the process of revamping items on my speaker website and will use his tips in doing so!
Brilliant, clean, highly useful writing May 03, 2009
By Erik W. Kieser
Can't say enough good things about this book. Should be required reading for anyone and everyone who is thinking of starting a business. Mr. Turkel's taken a complex topic and given those of us who are not marketing or PR majors a strong, basic overview of the notion of branding. I am still digesting the implications of what I've read in this book, and I cannot overstate how useful this material is to my goals with my business.
See all 7 customer reviews on Amazon.com
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