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HomeShop at BookSurgeBusiness & EconomicsGeneralBust The Silos: Opening Your Organization to Growth |
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| Customer Reviews: | | Average Customer Review: ( 4 customer reviews )
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One of the best business books I've read in a long time. Jan 22, 2010
By R. Berman
"Making a Living on Ideas"
After 27 years in the ad agency business as a writer and Executive Creative Director, I went out on my own. One of my assignments was consulting for a middle-sized agency that was struggling to turn out a better product.
The first thing I discovered rather amazed me. The Marketing and Creative departments had very little idea of what their in-house Public Relations department was doing. I asked the head of P.R. why they didn't work together and the answer was "WE bill by the hour and THEY work on media commissions." I then asked the head of the agency why they couldn't cooperate despite the billing difference and was told, "That's the traditional way we do it."
I then found out that the creative department and media department had no idea what the other was doing despite that fact that the media decisions are often based on the creative strategy and execution and vice versa.
Needless to say this was a collection of self -contained silos or "jobs" that were entirely out of sync with one another. In other words, silos flying solo...usually in the wrong direction.
If this agency had the book "Bust the Silos" on hand I believe they would have had the wisdom and inspiration to change the way they worked and would have been much more successful. For sure, they would be more consumed with their clients and target consumers than they were with their own turf. Thus, I intend to recommend this book to my contacts in the corporate world.
There's one more thing I really like about this book. It's simply written and actually fun to read.
Ron Berman
Bust The Silos Apr 27, 2010
By Laleh Shahidi
In the Bust of Silos the authors have focused on the networked roles in multifunctional teams to create customer demand which they consider the "front end" of each enterprise. Their framework rids organizations of hierarchical structure, jobs and job descriptions, functional silos, and other barriers to growth. They also introduce a wide range of interesting case histories from a variety of industries, goegraphics, and disciplines to illustrate that any company can deploy their conceptual framework. The Bust of Silos proposition of people collaborating around knowledge using process and tools is successfully implemented at Google. Revenue growth has been 50% a year from 2006 to 2008. A must read: a transformation in a way that we work that unleashes creativity and creates value.
It's about time ... Mar 01, 2010
By Lawrence Silver
One of the most important business books I have read in years, Bust the Silos ultimately focuses attention where it belongs - on servicing the client's needs. Although I am now retired, as marketing director for 22 years at an international firm that subscribed to the busted silo theory I can say without a doubt it does produce bottomline results. In these economic times, this should be must reading for any corporate manager or business owner who wants to expand his or her business over the longterm. Larry Silver
Bust The Silos is a must read! Jan 29, 2010
By Michael Albert
Bust The Silos is a must read for managers, staff, and executives who want to understand how organizations have embraced "Demand Creation" as a new paradigm to support competitive advantage in the 21st Century. In this easy-to-digest book, the authors provide rich, detailed examples of how such companies as Genentech,Cisco, and Clorox have applied the principles of the "Demand Creation Model" by focusing on creating: role-based functions rather than jobs, multifunctional teams rather than departments, networks rather than silo structures, value through intangibles, and innovation though a customer centric orientation. These examples are conveyed in case descriptions of specific actions and changes designed and effectively implemented by these and other organizations. I suggest you consider having a series of brown-bag lunches with perhaps 15-20 mid-level and senior personnel from various functions to discuss the implications of this gem-of-a-book to your organization. Enjoy the journey.
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