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HomeShop at BookSurgeSelf-HelpSubstance Abuse & AddictionsCreate Loyal Customers in an Unloyal World: A step by step "How To" create a dynamic customer focused business. |
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| Customer Reviews: | | Average Customer Review: ( 8 customer reviews )
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Most Helpful Customer Reviews
1 of 1 found the following review helpful:
 Will put into practice. Aug 03, 2010
By G Whalen
On a recent sales business trip I brought this book along and read it, then re-read it. The book lays out a formula for creating a successful sales management strategy, but most of the techniques seem applicable to non managment sales people alike. I look forward to applying these strategies to my business.
Understanding the "Big Picture" of the Corporate World Jan 25, 2012
By Dixonlin
It's one thing to buy business books to help get a better understanding of the broad world of business, but it's certainly another thing to find a business book that will really give you something you can walk away with. You come across only a few books now and then that you will give you something that will not only benefit you but help emppower the people (i.e. colleaques, clients, etc.) that surround you in the everyday business life.
Author, Charles S. Togias of "Create Loyal Customers in an Unloyal World" proves himself reliable through his personal business ventures, incredible sales experience and how he has become a succussful leader/role model. This book illustrates how to become more succesful by having an intuitive eye to the pertinent details around you.I highly recommend it to the next person who finds themselves in the fast-paced industry of sales, marketing and/or advertising. Why? This book not only comes from someone in the business but someone who has lived and breathed the industry for years.
In the corporate and sales world, we tend to all be money driven whether we openly admit it or not. However, how does everyone become successful? What do we deem to be succesful? Is it how much revenue a company brings in? (After you read the book, I'm sure your thought process will be turned around.) Sure, a succesful company brings in a lot of money but this book instills and implements a particular process that will remind one to remember the little things to focus on, which in turn will give one more success than he or she is currently getting, hopes to continue to get or hasn't gotten and wonders why. This book, a perfect and simple read, illustrates how to better perform each step we take in this industry (from simple client interactions to drinking alcohol during business hours) to ensure one does get and continues to obtain the success we need to not only be successful in the industry but because we focused on all the external aspects that give you the success.
Again, it re-illustrates what you deem valuable and invaluable in a world where consumers create your success not money. It reminds you how to be so you give the company what they need and yourself. Re-evaluate your own success by reading this book.
Great book!!! Jul 23, 2010
By Brandon R. Bailey
Mr. Togias is truly a brilliant man who posseses a wealth of wisdom in both the business world as well as life in general. I thoroughly enjoyed reading his book and I would recommend it to anyone interested in understanding the formula for succuess in business. His unique teaching method has helped me develope the proper perspective on how to create loyal customers in an unloyal world. Thank you Mr. Togias for sharing your wisdom with the rest of the world!
Brandon R. Bailey
Read this book!!! Jun 10, 2010
By John V. Ferry
All managers, leaders, sales, and marketing professionals should read this book. Mr. Togias has created a McGuffey Reader for those companies and organizations interested in growing a loyal customer base and beating their competition. You and your organization will be better off employing the system of thinking and acting suggested by Togias. His constructs are current and pertinent in today's marketplace. His suggestions and strategies for both your staffs and customers will give you a competitive edge not easy to match or surpass. Togias illustrates his ideas based on research and practical experience, with compelling examples and ease of understanding. BRAVO!! an easy read that will lead any organization focused externally on customers and internally on building effective leaders, managers, and sales professionals. Jack Ferry former CEO
A great leadership book on obtaining unfailing customer loyalty! Jun 02, 2010
By C. Smith
Create Loyal Customers in an Unloyal World is an excellent "how-to" book on helping businesses focus on and retain what is most important: their customers. From getting corporate strategy right to having customer-focused employees, the author provides a clear step-by-step guide to achieving long-term business success through creating customer loyalty. A great leadership book relevant for management around the world!
See all 8 customer reviews on Amazon.com
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