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Customer Advocacy: When You Care, People Notice

 
 
Customer Advocacy: When You Care, People Notice
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Customer Advocacy: When You Care, People Notice

The power has shifted to consumers. Nicolette Wuring’s Customer Advocacy: When You Care, People Notice explores how consumers’ preferences and emotions have become crucial to the success of any company. The tangible attributes of a product have far less influence on consumer preference than subconscious elements. The domains companies traditionally compete in are changing dramatically and rapidly. These changes erode the traditional competitive power of companies, and undermine their customer relationships. After seeing the trends, Wuring suggests that companies create a relationship of trust with their existing customers. Customer advocacy is the ultimate differentiator for the future of business. Customer advocacy is the next competitive battleground!

SKU: 

I9781439200247

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Product Details:
Author: Nicolette Wuring
Paperback: 118 pages
Publisher: BookSurge Publishing
Publication Date: September 19, 2008
Language: English
ISBN: 1439200246
Package Length: 7.8 inches
Package Width: 5.2 inches
Package Height: 0.5 inches
Package Weight: 0.35 pounds
Average Customer Rating: based on 4 reviews
 
 

Customer Reviews:
Average Customer Review:5.0 ( 4 customer reviews )
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Most Helpful Customer Reviews

5Great approach to customer care  Sep 30, 2008
By Ewa Wesoly
This book inspires how to build a stable and profitable relationship with your customers and employees. It shows how to match companies and shareholder interests with employees and customers expectation, satisfaction and emotions. New out-of-the-box thinking can inspire you in your personal life and in business.

5A must read for all - Renergizing and inspirational book for all  Sep 26, 2008
By Melissa Hulst "Melissa"
A book you can't put down. An easy read full of inspirational words and actions you can take to make a difference now in your personal life, career and organisation. Empowering people is easily described in this book which leads to increased profits and efficiencies. The basics on customer service have decreased over the years and the Customer Advocacy is described in such an insprirational way that you can immediatley start making a difference in your life, with your customers and also within your teams. Share this book with your clients and customers a must read!

5Amazing!  Sep 25, 2008
By Claudia Gabler-Fadista dos Santos
Customer Advocacy is a real inspriation for managers, marketeers and directors. It provides wonderful insights for making the change from product to people driven by building authentic and trusting relationships with your employees and customers.This book is essential in a world where employee and customer advocacy is decisive for the reputation of companies. Customer Advocacy is the next competitive advantage and companies must be prepared for this transformational change process. Don't miss this approach, it's time for a new perspective on differentiation to boost brand equity and competitiveness of companies, because Customer Advocacy is more then a promise to change for the better. Clear, expressive and groundbreaking!

5A "must" for authentic transformational leaders!!  Sep 25, 2008
By Isabella M. R. Helmer
Are you wondering why your customers and employees are no longer as motivated to stay loyal to you or your company? Are you wondering why traditional marketing, customer care and management in general, no longer create the results and revenues you were accustomed to? Or are you yourself no longer inspired by the way you work or by the company you work for? The world is changing and so must we all. This book is an inspirational roadmap to and through transformational leadership. This book not only gives you the answers as to what makes the world change but also gives clear and proven guidelines on how to make a change. How to create authentically loyal employees, customers and shareholders by becoming an authentic transformational leader yourself first. This inspirational guidebook will change not only your life but the lives of all the people around you and make the world a better place in the process. As an inspirational executive I myself have witnessed the change in the people around me and the results this change created. I highly recommend this book for those who want to make a change in their lives, for doing business as you know it will cease to exist.

 
 
 
 
 
 
 
 
 
 
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