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HomeShop at BookSurgeReligionBuddhismGeneral (see also Philosophy/Eastern/Buddhism)Enlightenment, Incorporated: Creating Companies Our Kids Would be Proud to Work For |
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Humanism Meets Capitalism Oct 17, 2009
By Don Peppers Cards on the table: I know the authors personally, and have worked with them each at various times over the last seven or eight years. So I had high expectations of their book.
That having been said, I was still pleasantly surprised at the approach Scott and Jennifer took in writing this book, which is a book that could best be described as a kind of "call to arms" for those of us who feel that something is just missing from the ordinary corporate existence we all have come to know so well. Enlightenment, Incorporated is a well-argued case for thinking about the issues that define your own life and applying them more and more to the life of the corporate organization. No one works just for money any more - we all of us pretty much work for the satisfaction of accomplishing things, for the recognition of our peers, and for the fulfillment of creating new ideas. If you work only for money, then no matter how much you make, you're still a wage slave, and it's unlikely you're as happy in your life as many others who probably make a good deal less than you do.
So take this very simple idea - that human existence has now risen above the need for pure food-and-shelter - and apply it to the corporation. What would that mean for HR policies, for leadership, for innovation?
If you don't believe me when I say this book can change your outlook on what it SHOULD mean to work for a company in the 21st Century, then just turn to Chapter 13, "A Culture of Positive Energy," and take a read of that. Trust me, you'll be persuaded. I think Lochridge and Rosenzweig are onto something.
Excellent and Timely, Practical Advice Jan 14, 2010
By Marijo Puleo
"Marijo Puleo, PhD"
We all want a better life, a better world and to be proud of what we do every day. Some of us are lucky enough to land a dream job, and then there is the 95% that comprises the rest of us. This book is one of those that you buy for yourself, then you buy copies for your boss and coworkers. It can create a dialogue in an organization that wants to strive for something other than putting in your time and wishing things were better.
I have worked side by side with both authors for many years, implementing many of the strategies and tactics that they outline. What was lacking was a tangible way to capture the full picture of what was wrong, and what could be so right. Scott and Jennifer aspired to write a book that would encourage us to reach high and dream big. The sub-title says it all - "creating companies our kids would be proud to work for".
The first few chapters outline many of the challenges that leaders and employees face working in an organization, and also outline the bigger, more strategic issues with clarity and focus. They describe demographic trends and they share their real life experience working with many large, complex organizations. Caution: you may recognize yourself and your company here.
The last 2/3 of the book describe what to do in both strategic terms and offer practical advice borne of many years of experience. It is a great starting point and roadmap for change, especially for how to nurture talent and calculate the cost of letting talent walk out the door. This book would be great for HR and leaders who want to deliver for their customers and shareholders as well as leverage the hearts and minds of their employees.
As Richard Barrett has so eloquently said, "Organizations don't transform. People do!" This book is designed to not only inspire you but also point the way to evolving to a more socially responsive and adaptive workplace that has a better chance of survival. The authors have provided an excellent yet practical starting point to make that quote actually come to life!
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