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HomeShop at BookSurgeBusiness & EconomicsGeneralG-Crm |
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| Customer Reviews: | | Average Customer Review: ( 1 customer reviews )
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1 of 1 found the following review helpful:
A true reference for casino staff and management to be successful utilizing CRM. Sep 17, 2005
By John
"Gaming VP of IT"
I have been in the industry for over 15 years. Within the last 3 years there is so much buzz about CRM but no one explains what it is and how I as a VP of IT would benefit from CRM. Pinkston provides an easy read which follows a sound approach to implementing CRM. Finally, someone explained to me what CRM is and could be in a gaming organization.
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