Getting You Online and Keeping You There: A Look at Today's Interactive Marketing and Technology

Getting You Online and Keeping You There is a fresh view of how today’s marketing affects individuals. There are few places to escape the inundation of advertising, face it - it is everywhere. From billboards in Times Square to gas station pumps and ATM’s there are few places that do not have some ad displaying in hopes of catching your attention. Branding products is big business and it’s aimed at you, the consumer. The goal to get you online is an important one as once you are there it’s now an interactive relationship. Information is collected about every click, visit, download, or upload. There is no shortage of tactics marketers use to lure you in. Consumers are now more aware of their options. Social networking has expanded our horizons with access to more people and more information. The purpose of this book is to explore how far companies are willing to go to get your information, what they are really doing with it, and how this information influences your day-to-day life.