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| Customer Reviews: | | Average Customer Review:
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3 of 4 found the following review helpful:
Inspiring, efficient and enjoyable "filter" for your business idea Jan 09, 2007
If you're like me, and you have many half-baked ideas for businesses, this book is a "must read" because it provides simple, sensible guidelines for evaluating the meritoriousness of a given start-up concept. Mr. Schroter sets forth a brutally clear, common sense screening process that can help you make sure you and your big ideas don't wind up like the vast majority of start-ups--out of business before they really get going. No academic can give you the life lessons Mr. Schroter has learned firsthand by personally taking real risk, time and time again. A master of levity, Mr. Schroter's reality-based principles are codified in a downright funny way (e.g., indeed quoting 80's rapper Too $hort), reminding us that any successful scramble for dead presidents necessarily requires humble equanimity, and a smile. As a business lawyer who demands value for my education dollar, I can unequivocally recommend Go BIG or Go HOME.
1 of 2 found the following review helpful:
Awesome Jul 31, 2006
The best business book I've ever read, hands down. You won't regret buying it ;)
5 of 7 found the following review helpful:
 Not a great, not bad -- mostly obvious Jul 19, 2006
Personal background note: I have worked as an early stage venture capitalist and regularly review business plans for Angel investment groups.
The content of the book is fairly basic but helpful in understand the big issues you will deal with when starting up a business. If you are thinking about starting a company, the book is not a bad sanity check to make sure you have thought through the big issues. The your concept does not pass this sanity check, do not quit your day job.
The writing style is very light and good for a quick read which is important for someone thinking about starting a business. You need to be ruthlessly efficient with your time if you are going to succeed.
Overall: 3 stars -- there are many books out there on this subject...most say roughly the same thing using the business buzzwords at the printing time. This book is not that much different but very approachable in format and content.
1 of 1 found the following review helpful:
Great Book! Jun 22, 2006
I work with entrepreneurs for a living and I have found this book to be one of the best book on building a scaleable business I have ever read. It is not overly technical it is just a clear, real-world view of what needs to be done to grow and investable business.
2 of 3 found the following review helpful:
what this title is not about, and why you still want to read it May 31, 2006
This book is not about the psychology of the entrepreneur. Very little if not nothing about how to cope with the start-up pressures, partners, investors, your debts, high maintenance family (well worth it), risk aversion ... and if entrepreneurship is really something for you.
This book is rather a set of principles that will help the (future) CEO/COO of a start up to remain focused on the essentials (strategy, operation, marketing, capital) to build an ambitious & successful web company. It is easy to read, showcase vivid stories and brings to life the experience of someone who has been there, done it. Additionally, the author Wil Schroter is a great guy, and you ll have fun reading it.
A welcomed addition to any entrepreneurs' book shelf!
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