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Go BIG or Go HOME

 
 
Go BIG or Go HOME
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Go BIG or Go HOME

How the next generation of startup companies think BIG, grow FAST, and dominate markets overnight

SKU: 

ACOUK_book_new_1599712741

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Product Details:
Author: Wil Schroter
Paperback: 276 pages
Publisher: Go BIG Media
Publication Date: January 01, 2006
Language: English
ISBN: 1599712741
Package Length: 8.8 inches
Package Width: 6.0 inches
Package Height: 0.8 inches
Package Weight: 0.6 pounds
Average Customer Rating: based on 21 reviews
 
 

Customer Reviews:
Average Customer Review:4.5 ( 21 customer reviews )
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Most Helpful Customer Reviews

12 of 14 found the following review helpful:

3Not a great, not bad -- mostly obvious  Jul 19, 2006
By L. C Glover "Varied Interests"
Personal background note: I have worked as an early stage venture capitalist and regularly review business plans for Angel investment groups.

The content of the book is fairly basic but helpful in understand the big issues you will deal with when starting up a business. If you are thinking about starting a company, the book is not a bad sanity check to make sure you have thought through the big issues. The your concept does not pass this sanity check, do not quit your day job.

The writing style is very light and good for a quick read which is important for someone thinking about starting a business. You need to be ruthlessly efficient with your time if you are going to succeed.

Overall: 3 stars -- there are many books out there on this subject...most say roughly the same thing using the business buzzwords at the printing time. This book is not that much different but very approachable in format and content.

3 of 3 found the following review helpful:

5Knowledge you can actually apply in your startup  Apr 14, 2006
By Pawan Murthy
Lots of "business" books wax poetically on the "how's" and "why's" of successful startups. You get mired in conjecture and conclusions based on little data. Go BIG however gives you easy to swallow facts that can be applied in any startup. It's an easy to read book for people currently in a startup or for those wanting to jump into the world of entrepreneurialism.

5 of 6 found the following review helpful:

5A MUST BUY for entrepreneurs!  Apr 19, 2006
By Craig Stein
Who wouldn't like to start a company like Google, Paypal or Skype??? These are companies with BIG growth, BIG impact, and BIG returns. Go BIG or Go Home provides entrepreneurs with the necessary tools to turn BIG dreams into even BIGGER realities. A highly successful serial entrepreneur, Wil Schroter demystifies the growth process behind some of the most successful start-up companies of our time. Whether you are just thinking of launching a company, or are already in the trenches, following Wil's field-tested advice is a sure-fire way of leading your company into the enviable world of high growth start-ups.
Craig Stein, Center for Entrepreneurship
The Ohio State University


3 of 4 found the following review helpful:

5Inspiring, efficient and enjoyable "filter" for your business idea  Jan 09, 2007
By Daniel E. Tedesco
If you're like me, and you have many half-baked ideas for businesses, this book is a "must read" because it provides simple, sensible guidelines for evaluating the meritoriousness of a given start-up concept. Mr. Schroter sets forth a brutally clear, common sense screening process that can help you make sure you and your big ideas don't wind up like the vast majority of start-ups--out of business before they really get going. No academic can give you the life lessons Mr. Schroter has learned firsthand by personally taking real risk, time and time again. A master of levity, Mr. Schroter's reality-based principles are codified in a downright funny way (e.g., indeed quoting 80's rapper Too $hort), reminding us that any successful scramble for dead presidents necessarily requires humble equanimity, and a smile. As a business lawyer who demands value for my education dollar, I can unequivocally recommend Go BIG or Go HOME.

3 of 4 found the following review helpful:

5Entrepreneurialism taught with a Sportscenter feel  Apr 12, 2006
By David J. Ranallo "Dave"
Entertainingly written with down-and-dirty details ranging from "the currency of opportunity" (sales) to "forget about the solution, focus on the problem" (product quality) that most MBA-type books don't/can't cover b/c they've never really done it themselves. Quick read, breadth and depth, valuable info.

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