|
|
|
|
| Environmental Engineering & Technology |
|
|
HomeShop at BookSurgeTechnologyEnvironmental Engineering & TechnologyHonest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers |
|
|  |
| Customer Reviews: | | Average Customer Review: ( 13 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
12 of 15 found the following review helpful:
 Just Terrible Sep 18, 2009
By B. Coltrin
So I read some positive reviews about this book and got it.
My Review: This was one of the worst books I've ever picked up. Period.
Why?
1. It's a collection of blog posts organized by category (e.g., chapter).
2. Each chapter essentially says the same thing in each post
3. They can't stop tooting their own horns in their blog posts (e.g., book)
I just put my copy in the trash.
Even though the book is pretty cheap - use the time you'd spend on this book somewhere else...
2 of 3 found the following review helpful:
 Some good tips but poor book Feb 04, 2010
By Ten Fam
After reading all the positive reviews on this book I thought I found an undiscovered nugget. Too bad I was disappointed.
The book has absolutely no flow. It's a bunch of blog posts so there is no coherent structure and reading pieces of different authors thus writing style really makes this book a terrible read. There is some good information in this book. Too bad it's all just text. A lot of ideas and concepts could have been clarified with images instead of pages of text.
After 5 chapters I had to lay down this book. I doubt I will finish this book just because it's not worth reading a bunch of blog posts. This book has promising ideas and great ideas, but the way it was presented is terrible.
All marketing and manifesto, no instruction manual. Sep 28, 2011
By James Williams
I'm a big fan of the idea of conversion paths and Ion Interactive, the company created and run by the authors of this book. But I feel very much mislead by this booK. Weighing in at nearly 400 pages I thought i was going get a detailed and comprehensive explication of the concept of "Post-click marketing." What I got was a poorly organized and highly repetitive hodge-podge of old blog posts. This might be tolerable if there was at least some information but it is all short, snappy bullet points and buzz words lacking details, explanation and examples. Not useful. A waste of time.
 Important concepts but let down by average delivery. Aug 25, 2010
By Josh Charlesworth
I found this book a little disappointing as it was a little repetitive. I enjoyed the discussions surrounding post click marketing and the author highlighted how post click marketing is integral in today's online environment. However, I found a number of blogs in the book simply plugging their own business and any real depth surrounding 'How to undertake post click marketing' was lacking. Sure landing pages, segmentation and conversions are discussed but only at a superficial level. I found the book contained nearly all blogs which was a little contrary to the review provided. Not bad but not great. Anyway just my opinion. Hope this helps make your decision whether to purchase easier.
1 of 3 found the following review helpful:
 Chock full of ideas! Feb 10, 2009
By Deborah Hardwick
"Reader"
Chock full of strategies and ideas that can be implemented immediately. Whatever your niche or budget, insights that will improve your marketing results. As a consultant, I am finding all kinds of useful nuggets to impart to my clients. Sure to improve my business..and theirs.......has even inspired me to think about translating some of the ideas to bricks and mortar customer experience!
See all 13 customer reviews on Amazon.com
|
| | |
|
|
|
|
|
