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HomeHonest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers |
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| Customer Reviews: | | Average Customer Review:
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3 of 4 found the following review helpful:
 Just Terrible Sep 18, 2009
So I read some positive reviews about this book and got it.
My Review: This was one of the worst books I've ever picked up. Period.
Why?
1. It's a collection of blog posts organized by category (e.g., chapter).
2. Each chapter essentially says the same thing in each post
3. They can't stop tooting their own horns in their blog posts (e.g., book)
I just put my copy in the trash.
Even though the book is pretty cheap - use the time you'd spend on this book somewhere else...
1 of 2 found the following review helpful:
 Conversion Paths - Sheer Genius! Jul 14, 2009
In wish that I had found this book/website (http://ioninteractive.com) years ago.
I had resigned myself to only 2 to 4% landing page conversions. Frankly, that was enough to discourage me from serious PPC efforts. Landing pages are fine (for some instances) and some work well. But I want a longer relationship with my potential customers. I want to know what their interests and needs are so I can develop information products to address those needs. I want them to trust me with their personal information. The folks at Ion Interactive have appeared to have found the segmentation "secret sauce."
Either way, building a "conversion path" with simple, clear, but significant self-segmenting choices through message-matched web pages makes much more sense. See [..]
Daniel Perry, Attorney
URL: [..]
Twitter: [...]
Facebook: [..]
Tel: [..]
2 of 3 found the following review helpful:
Selling come full-circle May 31, 2009
What I liked most about "Honest Seduction" was the big-picture thinking.
I likely take some different lessons from the book than most.
I find the evolution of e-commerce to be ironic. So there we were in the mid 1990s thinking that the internet was absolutely going to change the world, and it has. But we assumed the systems we'd build, the tools we'd use and the methods we'd use to peddle our wares would surely supplant all the old school ways in which we'd done things prior. So of course, it follows, that these new ways had to be completely different from and invalidate the old ways (many of which worked well).
The i-on group reminds us that just because we're selling on the internet doesn't have to completely replace the old-school [proven] methods of selling - The internet lets us use those same, proven methods of selling and just execute faster and better.
What reinforced that message with me was the example Justin Talerico gave - of how a brick and mortar salesman, with just a few questions, is able to both tailor the sales experience to his prospect and qualify the prospect's propensity to convert. Isn't that what it all comes back to? Why aren't more companies taking this approach online?
Great job, guys.
Jim Murphy
0 of 1 found the following review helpful:
Cutting-Edge Strategies to Boost Online Marketing ROI Mar 03, 2009
For years, my organization has focused on clicks, clicks, clicks. More clicks. Better clicks. More expensive clicks. But clicks only take you so far. One of my professional objectives for 2009 was to improve our online marketing ROI, and I am so grateful that I found this book!
Honest Seduction opened up my eyes to the importance and value of post-click marketing. It covers both strategic and tactical ways to engage landing page visitors and lift conversions. The authors' advice is backed by years of online marketing experience, but also is rooted in basic marketing and business principles. If you're a traditional offline marketer like myself, you'll find yourself saying "Wow, so obvious, why didn't I think of that?"
0 of 9 found the following review helpful:
 A Good Book on a very narrow, specialized subject Mar 02, 2009
I got a reviewer's copy of Honest Seduction and liked it - but I felt more was required then collecting a bunch of already published blog posts and articles - that's my take.
When people sent me books to read, I tend to believe that I should review them honestly - and I did - [...]
I liked the book - I'm just a hard person to please, and SEM isn't one of the subjects I spent a lot of time reading about - I'm much more interested in Social Media and Web Analytics - and the book barely touches on it.
But, I would say, if your running Search in an agency or in house, maybe this book could add some value to your marketing approach - and for all intents and purposes - that's whom the book is aimed at - but that person, probably isn't me.
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