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 Very Helpful Oct 01, 2009
This is an extremely resourceful book. If you're booking or going on tour, this is a very condensed manual to dealing with promoters and touring.
Best guide for the touring musician Aug 06, 2009
How To Be Your Own Booking Agent by Jeri Goldstein is the best personal and highly professional tour guide in book format, on the market for career musicians! Written by someone who has all the necessary credentials and expertise as an agent herself.
Every detail of the booking process is shared in very understandable, readable language. There are many forms and suggested steps to follow for each necessary process. This guide will help you pack up your music gear, leave the security of your living room, get out there on the streets of America into the venues, festivals & halls and play to your heart's content.
Here are excerpts of many of the topics you'll master: Cold calls. Promo package and an EPK. Negotiation techniques & types of deals. Tour budget & contract forms. Local, regional, and national tours & the types of venues & concerts available. Crossing our U.S. borders with your tour. Role of the road manager and working with agents & managers. Expand your markets at conferences. Find funding resources from grants, sponsorships and record company tour support. Create your marketing plan and create all media print. Get your music heard on radio and TV. How to make the internet work for you. Create the ultimate one-year or more touring plan.
We must become independent entrepreneurs if we want to survive in this business since there are no safe umbrellas out there. Jeri will teach you how to book the next gig and plan for the entire year ahead. If your goal in life is a professional career in music, Jeri's book will help you produce results. I'll look forward to seeing you out there at the next venue, community event, festival or concert hall.
Good Luck,
Sharon Riggen, musician/teacher
 Comprehensive book, but short on breakthroughs Apr 26, 2009
This is a well-written book, and a must read for someone who knows nothing about setting up a tour. But anyone with basic knowledge of the industry and how it works is likely to be disappointed.
Essential for launching a successful performing career Apr 23, 2009
Jeri's book is absolutely essential to any individual that is serious about pursuing a career in performance or booking. She breaks down a lot of the intimidating obstacles that make one feel overwhelmed, and helps the reader to realize that success really is attainable. Jeri does a very good job of providing step-by-step insight to actually get you moving in the right direction. In addition to being an incredible author, she has provided her contact information to answer any further questions that the reader may encounter. I believe she truly cares about the success of each individual reader. As a graduate of Belmont University and having studied the music business in depth, I find this book extremely accurate and helpful. Again, this is a must-have for anyone looking to move to the next level of a serious career. This book in not only an informative tool, but has the ability to serve as a reference book for many years to come.
Jeri Goldstein - Music Biz Guru Apr 09, 2009
For any musician that wants to further their career in the music business,
whether its how to approach local performance venues, colleges, festivals,
non-profit organizations, state, regional and national showcases -- Jeri Goldstein has written the Standard Operating Procedural text which pretty much pays for itself many times over within a year or so if you apply her
"old school" approach.
Succinctly written, with concrete examples of "how to reach your goals",
interesting anecdotes, insights into the minds of recording companies, booking agents and live entertainment procurement folks of local, state, regional and national levels -- Jeri walks the reader through all the steps
necessary to make your musical journey less stressful, more cost effective, better organized and in some cases, even fun !
No -- I'm not a paid endorser. I'm 59 years old and have been working around the music biz as a performing tunesmith since 1975. Jeri is so well
versed in her craft, that her book and website/e-mails are a constant
educational and career enhancement force multiplier. Some of her tips have already garnered a review in the UK's "LIVING BLUES" magazine and radio airplay all the way down in Buenos Aires, Argentina.
DO the math and do yourself a favor...if you're halfway serious about
getting more out the effort you put into your musical career, Jeri's book
is more than just a "SOUND" investment, its a necessity !
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