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HomeShop at BookSurgeBusiness & EconomicsPersonal FinanceLean, Rapid and Profitable New Product Development |
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1 of 1 found the following review helpful:
Moving Forward With the NextGen Stage-Gate System May 07, 2009
As a process manager, I found that Dr. Robert Cooper and Dr. Scott Edgett created a very timely offering focusing on achieving MORE with fewer resources and with tips on how to identify waste in the new product development process. This book introduces the "Next-Gen" Stage-Gate process, along with ideas such as front-end loading, spiral development, and value stream mapping that is a must-have tool for new product developers of all levels. It is easy to read and is full of practical, information on how to continue to improve your company's new product development process.
Similar to their other books, this book provides details about how to maximize the value of a new product portfolio, how to streamline the product development process, and how to achieve growth that is both profitable and sustainable, as it applies to new product development. I found the seven key research-based principles discussed in this book very relevant to implement in my company. Plus, anyone striving towards innovative new product development will find this book a critical resource to achieving the financial rewards required of successful new product development. This book is ideal for anyone who is looking to grasp on various innovation concepts with actionable techniques to provide real results. If you've read Dr. Cooper's, "Winning at New Products", the `Lean' book is the next must read.
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