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1 of 1 found the following review helpful:
Experienced Insight on Current, Cutting Edge Companies Jul 23, 2009
As someone new to marketing, the book provided new insight that only experience can deliver. Regardless of one's intellectual background and study of marketing, this book provides unmatched knowledge and examples that only experience can bring.
The book is filled with recent analogues of companies, including start-ups and household name brands, and their attempts in trying new marketing techniques to expand their sales and brand awareness.
This book can be used as a "cheat-sheet" on marketing successes and failures for those who are interested in marketing, but lack experience.
For those who do have years of experience, the book provides new techniques that can help companies stay cutting edge in this era of new technology and innovation.
It's a fun and interesting quick read for anyone passionate about marketing or merely interested in how companies have entered and overcome the competitive market of today.
1 of 1 found the following review helpful:
Ignoring conventional wisdom Jun 02, 2009
There are certainly a lot of books on marketing out there right now, but this one stands out from the rest. Not only is it an entertaining read, but it also contains useful insights that go well beyond the obvious. Hayes' decades of experience in the field are clear in his writing, and he is not afraid to build a case against conventional wisdom.
1 of 1 found the following review helpful:
 Maverick Thinking Feb 12, 2009
Insightful..Entertaining...Enlightening. The author illustrates what happens when you have the courage to try new ways of thinking and novel approaches in presenting products to your target market. By tying the
story to actual companies,products and people the reader feels as though he is a part of the process. With the challenges we are facing in today and tomorrow's economic environment, I think there are many business situations that could benfit from the concept of "maverick" thinking.
1 of 1 found the following review helpful:
Good reading for non-marketing managers Feb 06, 2009
Besides just being entertaining and "good read", the book provides great insight to us guys just trying to make payroll and bring in clients. To be honest, you can recommend it to your friends as a "good read" no matter what they do, if they are in business. It provides insights and observations beyond just marketing.
1 of 1 found the following review helpful:
The truth Jan 07, 2009
Rare today that a new marketing book doesn't try to find some gimmick or "hot trend" to latch onto and ride onto the best seller list. This book is more ground breaking than any other on the NYTimes business best seller list in its ability to turn real experiences and clear thought into honest, startling, insights into the new world of strategic marketing.
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