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| Customer Reviews: | | Average Customer Review:
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5 of 5 found the following review helpful:
Too much practice, too little theory Jul 03, 2006
Yep, you read that right. I'm one of the blokettes who actually complain of a lack of theory.
This book is great. If you have rudimentary skills at NLP that is.
Everything is there:
Pacing, leading, conversational hypnosis, and a highly unusual array of subtle persuasive phrases that can get you selling false teeth to a ten year old. Or promoting good manners to my mother in law.
I much enjoyed it.
Thing was, my 12 year old son couldn't understand a word of it. Turns out the book makes many assumptions that only those versed in NLP or sales can understand.
It's a 9 star practice manual; and in it's price class, that's unbeatable. I can vouch for it. But to make it better, the author needs at least 50 pages of theory to fill in the clueless.
5 of 5 found the following review helpful:
Great stuff, but too heavy for the beginner Jun 24, 2006
NEWBIE HERE!
I've been looking for a starter book to apply NLP in my Network Marketing business with Goldquest ... But unfortunately there were little. Business NLP books usually cover regular sales channels.
Running out of choices, I decided to obtain a copy of this book from one of the websites selling affiliate NLP material.
Okay my rundown:
For a shocker, I found that the entire manual (yes Coabain is right, it's a manual) is not only well written, it's also filled with quick-start applications and exercises to using language patterns in Sales!
It covers confidence building, creating delicious voices, and a hodgepodge of hypnotic patterns that can spin heads so fast that my clients just want me to get to the bottomline and say yes.
This book is somewhat manipulative, but the author does warn about it. In fact he says that negotiatiors should strive for win-win negotiations
I've very little experience for NLP and it took some reading between the lines to grasp the underlying concepts. Hence this may not be appropriate for beginners like myself. I think that purchasing NLP for Dummies befor Max Influence Advantage will be the smart thing to do.
6 of 6 found the following review helpful:
It's no Bandler but.... Jun 21, 2006
I must say that I expected a good Manual (yes, at 157 pages, it's just a manual) when I read the intro, which is all about win-win negotalk and the usual conversational pop-hypnosis bit. Precisely what I need in my line of work which involves a lot of angry customers at government offices. Oh by the way- I have the PDF version.
Let me first tell you what this is NOT. - if you want a heavy book that deeply discusses NLP, theorietical cognitive styles (metaprograms), and metamodelling I'd recommend "Persuasion Engineering" by Richard Bandler.
Now if you want a book discussing three hundred and one ways to change people's minds from a doctoral dissertation point of view, I recommend Mindlines 2000 by Michael Hall.
These books tend hobble on same crutch: hard to imagine how to use the techniques because they lack exercises.
But if the two previous things aren't what you're looking for, then I daresay this might be the thing for you. It's very MaxPersuasion (kenrick cleveland)and Unfair Advantage (Duane Lakin) in that exercises come fast and thick after a brief (maybe too brief) discussion of theory.
How does Influence Advantage compare to other NLP books? The manual wisely chooses subsets NLP - the easy bits and the practical aspects of it. It's a powerful workbook, not a textbook. Any salestrainer can easily use this manual to retool himself or coach his staff to cruel persuasive perfection. I say cruel because some of the methods here are downright sneaky.
Only the negotiation/sales aspects of NLP are here, like hypnotic patterns, presuppositions, criteria, submodalities and influence peddling. If you ever read 10Day MBA by Steven A. Silbiger, you get the idea. Both Max Influence Advantage and 10Day attempt to cram years of stuff into a nice bitesized sandwich.
If the author wants to enrich the book, I would recommend adding other NLP tactics like metamodeling. A second volume would be good to keep this a quick reference at those pop meetings or spot debates.
Now for price: it's dirt cheap and considerning that the book is used for their $250 workshop, it's a steal. After reading the book, practicing the stuff, I can print my own workshop certificate. Without forking over $250.
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