Mountain Dew: Hillbilly Collectables: A History of Mt. Dew through Advertising
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9 of 9 found the following review helpful:
Finally, a guide for Mountain Dew collectors!!!! Mar 21, 2006
By Brian Allen
Finally, a guide for Mountain Dew collectors. This book is awesome !!!!
It has high quality pictures of each item along with a detail description and pricing of each one; There must be a thousand pictures and while I wish they were in color, the pictures are still very sharp with excellent details. Truly an Encyclopedia that every collector should have. It even has a brief description of how Mountain Dew was invented (I never knew that !!).
Here it what is included (600 Pages):
1) A short history of the hillbilly logo
2) The history of the soft drink itself
3) Radio Ads (37 listed)
4) TV Ads (12 listed)
5) Books & Printed Material (11 listed)
6) Drink Cartons & Crates (34 listed)
7) Cans & Bottle Crowns (23 listed)
8) Print Ads & Documents (16 listed)
9) Merchandise (31 listed)
10) Point of Purchase Items (29 listed)
11) Production Items (13 listed)
12) Signs (61 listed)
13) Wearables (27 listed)
14) Fantasy Items (66 listed)
The book also discusses fakes and reproduction along with the originals. A book like this on Mountain Dew has been long awaited and I'm glad to see it is finally here !!! I strongly recommend it to anyone that collects Mountain Dew or wants to know something about the soft drink.
4 of 4 found the following review helpful:
He shut up his mug when i filled up his jug with that good ol'......... Mar 20, 2007
By E. Smith
I should state at the beginning that while I'm a collector, I'm not a collector of Mountain Dew or of any other bottled drink or its memorabilia.
My interest in D. Bridgforth's excellent book is twofold: my former addiction to another of Johnson City's early drinks created by the sage hillbillies at Tri-City Bottling Co. That drink is called Dr. Enuf and is advertised as 'the staff of life'. The truth in that claim is the fact that one bottle was never enuf.
This potion is mentioned in several publications, ie, Moon Handbooks Tennessee by Jeff Bradley; Southern Food and Cornbread Nation, two books by John Edgerton et. al.; Southern Belly by John T. Edge, et.al. and Folk Medicine in Southern Appalachia by Anthony Cavender.
As evidenced by these fine regional titles, the history rich Tri-City BC and the Tennessee Bridgforths with their Mountain Dews and Dr. Enufs are just a stump-jump from stills and medicine shows and the rest of us are the better for it.
My other interest in this book was Bridgforth's treatment of a vast inventory of patented/copywrited items into a comprehensible collection; that is, his method for transforming what could have been a meaningless hoard of artifacts into a systematic ordering of the history and patronage of a uniquely American product.
An unexpected and pleasant gift of the book were the memories that I didn't know I had, that were triggered by the bottle photos, the jingles, the signs and ads. I had forgotten that Mountain Dew and I grew up together and share a history.
As a model for Collectibles books, or better yet, for museums in print, this is one of the finest I've seen. The author has managed to order his subject without making it lifeless. Not really surprising given that Bill Bridgforth gave us the drink and his son gave us this tribute to his father's creation. My thanks to both.
4 of 4 found the following review helpful:
Mountain Dew :Hillbilly collectables Aug 10, 2006
By Roger Sluder
Great info!! Very through!!! We have needed a book like this for years now!! This is awesome!! THANKS
3 of 3 found the following review helpful:
Great Book Mar 27, 2007
By Lindsay M. Hale
This was the best book I have ever read! It changed my whole outlook on things!
I give this book 5 Stars plus more
1 of 1 found the following review helpful:
Willy the Hillbilly Collectibles May 30, 2008
By C. Weide
I thought I had a lot of Mt Dew advertising and collectible pieces, but after reading this book, it becomes clear that I have a long way to go. This is the most comprehensive listing of Mt Dew items I have ever seen. The book is packed with hundreds of pictures and it contains many items that even advanced collectors didn't know existed. Anyone interesting in soft drink advertising, especially Mt Dew items will not be able to live without this "bible." All three of Dick's books are required for any serious Mt Dew enthusist's library.
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