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7 of 7 found the following review helpful:
 Finally, its about time! Apr 12, 2003
With all the books on the Music Industry out there written by so called experts, its quite a shock to purchase one that actually tells us would be Indie CEO's, label owners, Artists, Managers and marketers the real deal.I found this book to be overwhelmingly informative. ANYTHING you need to know about releasing, distributing and promoting your titles - its in this book! The book is my new Indie Bible, the exact manual for understanding how things get done, and most importantly - HOW TO ACTUALLY DO THEM!! You gotta have it. Kudos to the Authors, this book is worth PLATINUM! S. Montano
Vertigo Records, LLC
6 of 6 found the following review helpful:
Valuable Resource, True Companion to Indies. May 28, 2003
By Thomas Foley
Listen, distribution is hard to come by for unknown Indie acts. This book breaks it all down and details each element. What's much more valuable is that the writers also tell you step for step just what to do to achieve distribution. Building a "story" for your release, generating consumer demand, marketing strategies, radio campaigns, etc... it goes on & on & on! The writers truly want you to get your release on to store shelves, reading this book, I truly felt that. Ex., No books ever discuss "retail promotion", Brae and Russell not only discuss it, they breakdown exactly what to do to get product placement at retail, dealing with the retail buyers and reps. For 150 pages, these guys packed a tremendous amount of truly useful knowledge all written in a conversational type flow. Chapter 11, Russell's marketing chapter just blew me away, really made me realize how little I knew about marketing music! Excellent book. If you're an Indie with product sitting in your garage and no distribution and you wish to remedy that; read this book. If you're running your own little consignment operation and want to move up to mainstream distribution; read this book. If your an Indie period; read this book!
4 of 4 found the following review helpful:
We LOVED IT! Jun 04, 2003
By J. S. Ghada
We run an independent promotions firm out of the southeast promoting indie artists and providing consult services to management on everything from booking to radio buying and radio promotion. This book has shown a whole new light on our operation. Immediate results and gains have been achieved as a result of implementing the techniques and strategies found in this book. Its way more than just a breakdown of the distribution process, WAY MORE. Chapter 1 was basically alot of statements and facts about the industry - kind of boring if you're not a big fan of raw data. But after that it really starts to rock. The writers get into it and get you into it. They cover so many relavent topics but always seem to bring it back home to the relationship to distribution. Every aspect of project development in this business leads back to distribution. Without it, its pretty hard to sell significant quantities of product. We have a staff of 11 and we have all read and continue to refer to this book, almost daily. Its been kind of like having these guys in our office as consultants. (for the price of a book!) Best deal I've ever closed!
3 of 3 found the following review helpful:
Music Distribution - Excellent! Jun 04, 2003
By Aaron Robus
Distribution is a minefield with lots of different levels, options, complex contracts & snakes. This book is your protection, your guide & navigator. From production to retail shelves, they walk you through the minefield. I emerged on the other side safe, secure and remarkably WISER. Pure wisdom folks, I highly recommend you grab hold of it. Great job Hitman!
3 of 3 found the following review helpful:
 Very Good; Endless flow of data. Jun 03, 2003
As the Manager of 3 indie acts here in the mid-west, I found this book very helpful. My copy is enblazened with yellow, and green hi-liter from cover to cover! Since I've read it (a few months ago) I have consistently gone back to it for reference in my capacity as an artists Manager. In the 3 months or so that I have owned this resource, I have been successful in getting distribution deals for 2 of my clients and we are following the instruction of this book to the letter in the radio promo campaigns we are running. The language is understandable, the tone is friendly and the lessons are numerous. I recommend that anyone, whether you consider yourself knowledgeable or not, READ this book. The authors are collegiate instructors at SFSU and UCLA, well, I feel like I've taken the coolest course immaginable and its with me always! Gave it 4 stars instead of 5 only because of the length, I was sorry to turn the last page; can't immagine how ahead of the game I'd be if they'd written say, another 50 pages! :)
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