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 best use of online resources Jan 13, 2009
the high number of 5 star reviews is a testament to the author's savvy at manipulating online promotion tools!
1 of 2 found the following review helpful:
 Thank-You, Thank-You, Thank-You! very useful! Awesome Book! Feb 14, 2008
I must say I was very surprised at how good this book was! Yes there were basic things included as well, as mentioned in another review but there was also tons of new ideas and more advanced strategies. I understand how many people dont know the basics such as my bass player..lol Myself I know alot more than basic and this book gave me lots of ideas.. we already have booked more shows and following is growing for sure as more people are coming to shows..and got a review in the paper! never would of done that without this book! great read, Great strategies, and useful ideas here! Thank-You, Thank-You, Thank-You!
14 of 15 found the following review helpful:
 Ok for a quick read... Feb 14, 2008
I'm extremely suspicious of this book getting 17 5-star ratings. It was alright! Seriously though, any more than 3 stars is generous.
THE BAD:
It's quite basic, explaining how to set up a myspace page, etc. Now, maybe I'm biased because I was not new to MySpace when I purchased the book. I already knew about bulletins and blogs and messages and how things work on MySpace. I was more interested in getting more traffic to my band's page.
Certain things about the book were frustrating. For instance, there is a subheading in one of the chapters titled "Getting on the Front Page." Well, in that section it talks about what a great opportunity it is to get on MySpace's homepage. (Duh.) However, it does NOT tell you how to accomplish this. Instead, it states how unlikely it is, but that it's a "wild dream for everybody." Useless. Basically, the book tended to tell you which things would be good things for you to do but then left you clueless as to how to go about it.
There was a type-o probably every 5th or 6th page, and that REALLY irritated me. It was hard to take the book seriously when it clearly had not been edited.
THE GOOD:
It is a quick read. You could go through the whole book in a day.
It talked a good deal about promotions for your band. Although, most of it involved writing or hiring a writer rather than flyers or other traditional techniques I assumed would be the most proficient.
Nicky Kalliongis obviously has a lot of contacts and has done some great stuff in his musical career. ... but I would not by any means consider him a good author.
Anyway, yeah, 3 stars, no more.
Some Good Ideas Feb 08, 2008
The book has some good ideas, but much of it explains really basic things like how to upload audio and video files. There's simply too much filler. All of the really good marketing ideas could have been written in ten pages or less.
A guiding light Dec 07, 2007
There has never been anything available before that offers such clarity and knowledge of this industry. A must have for someone starting out either as an artist or anyone wanting to get into the field. The author really knows his stuff.
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