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MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies!
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MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies!

Written by one of the music industry's top executives, this how-to guide takes you inside the new world of music marketing. To help you get started and succeed, it focuses on providing step-by-step instruction on only the most effective technologies and techniques. Packed with insider tips you'll find tried and true strategies, plus pitfalls to avoid, drawn from the authors real world experience.

Nicky Kalliongis is an accomplished musician and music technician in addition to being a seasoned music industry professional with expertise in the area of Artist and Repertoire.

Reporting directly to Clive Davis, the founder, former chairman and CEO of Arista Records, Mr. Kalliongis was responsible for evaluating new music on behalf of Davis as well as identifying, developing, and editing numerous hit songs that have achieved Gold, Platinum and Multi-Platinum status. To date he has been involved in over 653 Platinum Albums, an astounding achievement in record sales.

He continues to be active in the music industry working alongside Clive Davis, L.A. Reid, Monte Lipman, and others.

He has worked with superstar artists including:

Ace of Base, Alicia Keys, Annie Lennox, Aretha Franklin, Avril Lavigne, Babyface, Barry Manilow, Bee Gees, Biggie Smalls, Billy Joel, Carly Simon, Deborah Cox, Dido, Dionne Warwick, Eurythmics, Expose, Faithless, Grateful Dead, Hall and Oats, Jermaine Jackson, Kenny G, Lisa Stansfield, Luther Vandross, Monica, Outkast, Pink, Prince, Puff Daddy, Rolling Stones, Romantics, Run DMC, Santana, Sarah McLachlan, Soft Cell, Taylor Dayne, The Village People, Thompson Twins, TLC, Toni Braxton, Usher, Whitney Houston, and Yes.

"Nicky Kalliongis worked for me at Arista Records for seventeen years. He was unfailingly ready and eager to pitch in at all times with a smile and infectious enthusiasm. Mainly doing studio A&R work, often in editing album cuts to singles length and structure, Nicky was always a pleasure and a dedicated, hard worker."
--Clive Davis, Chairman & CEO, BMG, U.S.

"Nicky Kalliongis, ...is one of the premier music executives in the country… Nicky has participated in the success of the world's biggest acts including Whitney Houston, Toni Braxton, Aretha Franklin, Carlos Santana, and Prince. His tremendous work ethic, attention to detail, and superb musical instincts truly exemplifies him as one of the top A&R men in the business today."
--Monte Lipman, President, Universal Republic Records

"I have known Nicky for over 15 years…He has the same love of music, the same passion, the same drive and the same thirst for excellence today that he had when we first met. He lives and breathes music and these days that's a rare characteristic for an executive. The artists he's been involved with read like a Who's Who in Contemporary Music..."
--Ken Levy, Former Senior Vice President, Arista Records

"Call Nicky, see if he can help us with this." How many times have I heard this... With his years and years of studio expertise, A&R experience, and knowledge of so many facets of record company workings, Nicky Kalliongis is one of the music industry's true "go to", "turn to" executives..."
--Michael Barackman, Music Consultant former Senior Director A&R Arista Records

"...Nicky and our A&R team oversaw in great detail some of the finest contemporary pop records made, deciding who to sign, what song to give to which artist and with which music producer... Nicky's pop music instincts made our music come to life in a brilliant collage kind of way and it all made perfect pop sense."
--Richard Sweret, Former Senior VP A&R BMG International Former VP Arista A&R

"I've known and worked with Nicky on numerous projects over the last 10 years from superstar artist releases to independent developing artists. Nicky has contributed to many hit records across all levels of the business and his experience stretches from the multi-national recording company to the indie. It is exciting to see him stay current and even ahead of the game by bringing his expertise of music into the Digital space."
--George Levendis, Senior Vice President Global Marketing, SONY BMG Music Entertainment.

This product is currently out of stock
Product Details:
Author: Nicky Kalliongis
Paperback: 224 pages
Publisher: BookSurge Publishing
Publication Date: August 13, 2007
ISBN: 141967319X
Package Length: 8.8 inches
Package Width: 5.9 inches
Package Height: 0.7 inches
Package Weight: 0.45 pounds
Average Customer Rating: based on 20 reviews
 
 

Customer Reviews:
Average Customer Review:5.0
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5Thank-You, Thank-You, Thank-You! very useful! Awesome Book!  Feb 14, 2008
I must say I was very surprised at how good this book was! Yes there were basic things included as well, as mentioned in another review but there was also tons of new ideas and more advanced strategies. I understand how many people dont know the basics such as my bass player..lol Myself I know alot more than basic and this book gave me lots of ideas.. we already have booked more shows and following is growing for sure as more people are coming to shows..and got a review in the paper! never would of done that without this book! great read, Great strategies, and useful ideas here! Thank-You, Thank-You, Thank-You!

8 of 9 found the following review helpful:

3Ok for a quick read...  Feb 14, 2008
I'm extremely suspicious of this book getting 17 5-star ratings. It was alright! Seriously though, any more than 3 stars is generous.

THE BAD:
It's quite basic, explaining how to set up a myspace page, etc. Now, maybe I'm biased because I was not new to MySpace when I purchased the book. I already knew about bulletins and blogs and messages and how things work on MySpace. I was more interested in getting more traffic to my band's page.

Certain things about the book were frustrating. For instance, there is a subheading in one of the chapters titled "Getting on the Front Page." Well, in that section it talks about what a great opportunity it is to get on MySpace's homepage. (Duh.) However, it does NOT tell you how to accomplish this. Instead, it states how unlikely it is, but that it's a "wild dream for everybody." Useless. Basically, the book tended to tell you which things would be good things for you to do but then left you clueless as to how to go about it.

There was a type-o probably every 5th or 6th page, and that REALLY irritated me. It was hard to take the book seriously when it clearly had not been edited.


THE GOOD:
It is a quick read. You could go through the whole book in a day.

It talked a good deal about promotions for your band. Although, most of it involved writing or hiring a writer rather than flyers or other traditional techniques I assumed would be the most proficient.

Nicky Kalliongis obviously has a lot of contacts and has done some great stuff in his musical career. ... but I would not by any means consider him a good author.

Anyway, yeah, 3 stars, no more.

3Some Good Ideas  Feb 08, 2008
The book has some good ideas, but much of it explains really basic things like how to upload audio and video files. There's simply too much filler. All of the really good marketing ideas could have been written in ten pages or less.

5A guiding light  Dec 07, 2007
There has never been anything available before that offers such clarity and knowledge of this industry. A must have for someone starting out either as an artist or anyone wanting to get into the field. The author really knows his stuff.

5Review for My Space MUSIC PROFIT Monster!  Nov 15, 2007
In today's world where music is the number one download on the Internet and connected with the top gift lines of today, making money with it has not been the on the "top of the online businesses to make money" for the average person. Until now.

From basic HTML codes to social networking, this book clearly and simply explains every single step of the way to the bank, with success whistling all the way. Its contents and index provide an easy way to browse through the book to find exactly what you need to know or do, with professional advice and teaching from cover to cover.

The book is written from heartfelt experience, tough roads, and successful insight. I enjoyed reading it, and with the information in this book opening up a new field on line--it would be best to jump in now ahead of everyone else.

 
 
 
 
 
 
 
 
 
 
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