For AuthorsFor PublishersBookstoreAuthor ResourcesFAQsGPS Login
Direct
Home

Shop at BookSurge

Business & Economics

Marketing

Direct

Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts

 
 
Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts
View larger imageEmail a friend

 
 
 
 
 

Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts

Most online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites - one needs greater visibility within the search engines. But exactly how do you do it? Since 2010 is here, you want your website to be growing with traffic rather than with few visitors. Gary E. Haffer's new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts will help achieve website visibility, traffic and more. Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts is a useful "how-to explanation" book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Open the book and you'll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. One business owner states, "Our website was basically invisible on the Internet and after reading only two chapters of Haffer's book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me." If you were wondering how to: * Increase your website's visibility (rank) on Google * How to list your website on the search engines * How to see what the competition is doing and beat them * Avoid Search Engine roadblocks * Develop keywords that produce traffic * Use online press releases to increase customers * Get the most from social sites * Make people find what they want on your website - This is the book that can help!

SKU: 

7363469

In Stock
Availability: Usually ships in 1 business days
Our Price: $18.99 & eligible for FREE Super Saver Shipping on orders over $25.

Note: Item may be sold and shipped by another company. Learn more.
Product Details:
Author: Gary E. Haffer
Paperback: 220 pages
Publisher: BookSurge Publishing
Publication Date: July 02, 2009
Language: English
ISBN: 1439227470
Product Length: 6.0 inches
Product Width: 9.02 inches
Product Height: 0.47 inches
Product Weight: 0.67 pounds
Package Length: 8.8 inches
Package Width: 5.8 inches
Package Height: 0.7 inches
Package Weight: 0.85 pounds
Average Customer Rating: based on 5 reviews
 
 

Customer Reviews:
Average Customer Review:5.0 ( 5 customer reviews )
Write an online review and share your thoughts with other customers.

Most Helpful Customer Reviews

2 of 2 found the following review helpful:

5Tremendous value in a book that should never be far from reach!  Dec 02, 2009
By C. Adams
As a novice to Online Marketing and operator of a website that was in need of a great deal of revitalization, Gary Haffer's Book provided a fantastic understanding for the non-technical user, and was able to expand into more complicated concepts with ease. The proof is in the numbers- an exponential increase in hits to my website after implementing these simple, highly effective tips.

1 of 1 found the following review helpful:

5This online marketing book pays for itself by Chapter 2  Aug 28, 2010
By cbreeze
I am a web developer and have spent several years building an online presence. Everyone knows that meta data and content are crucial and Gary Haffer reveals "Best Practices" that definitely boosted my organic listings. I found the chapter on choosing keyword phrases very useful. I was able to better understand my competition so that I could develop landing pages that put me on the first page in the SERPS. Oh yes, if you are a novice, Gary's glossary of terminology is a must read. Gary dedicates several chapters to off site marketing. I especially appreciated the "no cost" marketing techniques that absolutely direct more customers to my web site. No matter what your level of expertise is, you will find Gary Haffer's book easy to read and full of useful information that will increase your bottom line.

1 of 1 found the following review helpful:

5The only SEO guide you will ever need!  Jul 01, 2010
By Pixel Master
As a career Web Designer I have read many articles/books on SEO and Online Marketing. Please let me save EVERYONE some time and let you know that this book has it all. It is easy to read with many examples and gets right to the point. Best of all, you can see the results on your websites because what is written in the book ACTUALLY WORKS!

There's lots of opinions and practices out there regarding SEO - most of them are wrong. Online Marketing Terms Exposed shows you how to harness the power of Google and maximize your web presence! It is a must-have for anyone who is serious about having their site found on the web.

5A Terrific Introduction to Online Marketing  Sep 08, 2010
By Steven Praeger
As a complete novice in the world of online marketing, I found the prospect of managing and optimizing my own website a daunting challenge. Even if I decided to hand its management over to a professional, I felt so out of my depth that I didn't believe I could effectively communicate with such a professional. They all seemed to be speaking a language I did not know. Then I discovered this book. It answered the questions I had, and it introduced me to the language of online marketing in a way that I could readily understand. I found the extensive glossary particularly helpful and interesting. I would recommend this book to anyone who is interested in maximizing their own web site, hiring a professional, or simply learning more about this new and important marketing strategy.

4Great introduction to online marketing.  Jun 02, 2010
By E. Peters
Great book. I read it in a night and got a great start with my AdWords campaign in the enterprise software space. It is set up to be a well organized reference material as well, which keeps it on my desk all the time when we're organizing new campaigns.

 
 
 
 
 
 
 
 
 
 
Web business powered by Amazon WebStore