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HomeShop at BookSurgeJuvenile FictionSocial IssuesGeneral (see also headings under Family)Roadrunner Marketing: Strategic SECRETS You Wish You Knew |
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| Customer Reviews: | | Average Customer Review: ( 5 customer reviews )
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Most Helpful Customer Reviews
1 of 1 found the following review helpful:
A great resource for marketing novices - with plenty of info for seasoned professionals! Aug 31, 2009
By M. Schroeder
After reading this book, I had the overwhelming urge to take this book, stand atop the desk at our sales meeting and scream "You see, this THIS is what I've been trying to teach you for the last three years!"
In short, I loved the book.
'Roadrunner Marketing: Strategic Secrets You Wish You Knew' re-emphasized everything I believe to be fundamental to sound marketing practices. It is a very easy read, and even though I have nearly 14 years of marketing experience behind me, I found new nuggets of information that I can apply immediately. I seriously want to buy copies for our entire sales department as I feel they can benefit enormously from the advice and strategies within.
It doesn't matter if you are taking your first bold steps into the marketing world, or if you're a seasoned pro (like me) looking to find a competitive edge, this book is a good guide to have by your side. It helped me recharge my creative batteries, got me excited again about the advertising opportunities (even in our down economy) and actually gave me the courage to set my sail and seek out new challenges.
Matt Schroeder
Former Creative Director, Colorado Community Newspapers
1 of 1 found the following review helpful:
Simple and Easy Marketing for All May 13, 2009
By J. Richesson
"Jenny R."
As a small business owner with limited budget, I appreciate the handy marketing tips without having to take a college course. I find value in the real life stories and examples of how simple marketing is attainable and successful at all levels. I especially appreciate the lesson and tips in writing a press release as it was an avenue I had not yet explored. Thanks for the great book!
Secrets that the "Acme Corp" doesn't want you to know! Jun 18, 2010
By Michael E. Schmidlen
As both a client and a friend of the authors, I'd like to share that I thoroughly enjoyed this book and the anecdotal stories that they highlighted. It is chock full of sound advice from two in-the-trenches experts on branding & marketing. As a solo-entrepreneur who is a "salesman" by trade, I understand the importance of branding and marketing but have NO personal interest in learning any more about the subject than I already know. Melanie & Esty are the more-than-adequately-competent "experts" that I turn to for assistance! They are both the "real deal" and it shows in the wealth of knowledge & expertise that they share with their readers in this OUTSTANDING book. I highly recommend that ALL small business owners, or potential small business owners, add this title to their libraries or reading lists, I DID!
Women In Business Need The Roadrunner Apr 07, 2009
By R. Friskey
"Creative Director"
Every independent business woman needs common sense inspiration and constructive advice. This book has it all including the amazing stories of successful women.
Buy a highlighter, because you'll be going back to the golden nuggets again and again.
A quick, concise and educated read. A must have stepping stone for any woman looking to blaze her own trail or finesse her career growth.
A Fast Fix Mar 06, 2009
By Jan Karyl
I think I can ... I think I can! Like The Little Engine That Could, this book gives me the encouragement and tips needed to climb and conquer my creative mountains. I can't afford to hire a big PR agency, but now I can at least "talk the talk" and know what the heck it means. Roadrunner Marketing is designed to be a HANDbook, but it truly touches the heart and soul. The "average Joe" stories are so inspirational! After reading this book, I feel empowered to single-handedly double my profits. As the name implies, Roadrunner Marketing provides a quick fix to some of the most important issues facing small businesses today.
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