School's Out: A Real World Guide to Marketing Your Business from A to Z

School's Out, by Jeremy L. Knauff, is a step-by-step marketing toolbox for small and mid-sized businesses at all stages of growth, from the under-funded start-ups running out of a spare bedroom to the family company that's been handed down through three generations. In it you'll find valuable information on marketing and advertising fundamentals while receiving a personal education in many of the newest, most effective marketing tactics and mediums available today. You'll also get a healthy dose of real world examples that have been used successfully to increase business for a number of companies. What you're getting here is first hand information from the trenches written by an entrepreneur who has faced the same challenges you're going through and succeeded.