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HomeShop at BookSurgeBusiness & EconomicsSales & SellingSell It Fast: How to sell almost anything with effective low-cost classified ads |
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| Customer Reviews: | | Average Customer Review: ( 1 customer reviews )
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Most Helpful Customer Reviews
Good - if you're selling motor vehicles, appliances or furniture Jun 05, 2009
By Laura De Giorgio
"hypnotherapist"
You may find this book helpful if you are selling your used car, appliances or furniture. The sample classified ads in this book are all based on listing features rather than benefits. If you are selling information products, for example, this book may have limited value for you.
Assuming that you've listed the most relevant features of the item you are selling and that this item is in demand at the time you're selling it, the main strategy suggested by the author for selling it FAST is to offer the item at a lowest price compared to the similar items advertised in the media where you are advertising. If you're selling an item that is in high demand, then you'd have greater liberty with pricing.
A lot of information in this book is common sense, as in:
* to target the most people, choose the most popular relevant newspaper (or whatever media you're using) to advertise
* if you are selling a seasonal item, advertise it at the beginning of the season
* to get the best price for your item, make sure the item looks the best it can - that it's spotlessly clean and polished
* to make you ad stand out, make it bold, highlight it, or put it in the box - if possible, include the picture of the item you're selling
About half of this book contains forms designed to help you put together the necessary information related to selling your item. The forms are mainly for composing ads for selling motor vehicles, appliances or furniture.
You will find lots of helpful tips for dealing with buyers, for buying used stuff that you may want to sell through your classifieds, how to get the most out of your classifieds for the lowest cost to you, when it may be better to sell your items through yard sales, rather than through classifieds, as well as some online and offline resources that can help you to find the information related to pricing your products, and reputable websites where you can place your classified ads online.
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