Shareholder Value Assurance: A Cure for Enronitis

Shareholder Value Assurance - The Cure for Enronitis, is a book about effective actions. Effective actions produce superior performance. Your company’s managers, board members, and shareholders – especially your shareholders – expect superior performance. This is a book about doing smart rather than merely sounding smart; about acting yourself into a better way of thinking instead of thinking yourself into a better way of acting. This is a book about making a story worthy of being told rather than merely giving you a story to tell. And finally, this book is an opportunity for you to become a source of competitive advantage. If you use this book for its intended purpose, you will: * apply the principles of Shareholder Value Assurance to deliver above-average returns through sustainable means; and * create the best place to work, which attracts the best workforce, which makes its products or services the best to buy, which in turn makes its stock the best investment