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HomeShop at BookSurgeBody, Mind & SpiritUFOs & ExtraterrestrialsShow Me: Marketing with Video on the Internet |
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| Customer Reviews: | | Average Customer Review: ( 13 customer reviews )
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Most Helpful Customer Reviews
4 of 4 found the following review helpful:
 A high-level, executive view of marketing's future Mar 30, 2008
By Peter Reeve
The first thing you notice about this book is how attractively produced it is. With its glossy pages, text boxes, photographs and liberal use of red color, it has a quality feel to it and is easy on the eye. This is only to be expected, given that the author is a professional photographer and her subject is video marketing.
The approach is very high-level and business oriented. It is something that a marketing director would read, and require his management team to read. It deliberately avoids the nuts and bolts technicalities, although the author is perfectly adept at them.
The many quotes from industry luminaries tend to be jargon-heavy, not surprisingly. Thus, we are told that online video is 'an executable model' that has 'dimensionalized the community'. This media-speak will provide a comfort level for readers who are themselves in the business, and will intimidate or irritate those who are not. Kizorek herself writes clearly enough, and with obvious enthusiasm.
As this is a rapidly evolving discipline, the book has the obvious problem of being overtaken by events. Lists of websites and examples of successful campaigns are very enlightening but can become outdated very quickly. At the time of writing this review, the book is pretty much state of the art.
There is no doubt that Internet video marketing has a huge future and that the best way to get involved is to start with a high-level appreciation and work your way down to the specifics. As with most technology, jumping in at the technical level with an insufficient grasp of the business and legal issues is a recipe for disaster. Kizorek's book is not the last one you'll need on the subject, but you would do well to make it your first.
2 of 2 found the following review helpful:
 Nice Overview of Marketing with Video Apr 12, 2008
By Lee Mellott
"Skin Care For Wrinkles"
My daughter is a teen pop singer and on a number of internet social sites to promote her music. Many of these sites support the integration of video. She has gotten a great reaction to her videos, with thousands of views. We picked up Jessica Kizorek's book to learn more video tips and techniques.
Jessica's book does not disappoint. Though I knew that videos were popular, I didn't realize how increasingly popular they are becoming. Because they can engage the viewer so much they are an excellent tool to use to share information. Jessica Kizorek opens the book in the chapter, "Why Use Video?" with clear data on how our society is becoming more geared to internet useage and how we want to personalize our experiences. She explains in subsequent chapters how to use video most effectively regardless of budget, how to understand your audience, and how to gauge success and produce internet videos. She includes examples of successful campaigns, how to get your video watched, and how to avoid legal issues. Bonus chapters include a well thought out section on Non-Profit Organizations and a section on International Video Production.
The 194 page book is interspersed with comments from leaders in the industry and media fields. I found these comments interesting and adds to the buzz Kizorek builds about video marketing.
Overall the book shares alot of great information. There are several drawbacks to the book, in my opinion. Though she does an extensive job for non-profits she could have been more thorough for other groups of people likely to use videos such as musicians. Also the book lacks an index for easy reference. I also felt that the book cover and style was not very creative. It has the look of a primary textbook.
Overall though the book is a nice overview on internet video marketing.
~ Lee Mellott
1 of 1 found the following review helpful:
An excellent guide to an important marketing vehicle Apr 20, 2008
By Susanna Hutcheson
"Copywriting for the Discriminating - - (...)"
There's no doubt that video is the big thing on the Internet. It is a great marketing vehicle and it's evolving all the time. But it needs to be done correctly.
This well-written book covers the basics of what's going on with video on the Web. It also covers what can be done with video, a little bit about such things as lighting, panning and zooming. Nothing is covered in great depth. That is both the weakness and strength of the book.
I only found one typo --- rare in book publishing today. It's an easy read on slick paper stock --- very nicely done.
I highly recommend this book to all those in marketing, advertising and related fields and also to people who are thinking of using video on their Web sites.
-Susanna K. Hutcheson
1 of 1 found the following review helpful:
What You Need To Know To Launch A Successful Internet Video Marketing Campaign Mar 20, 2008
By Bill Brelsford
Jessica Kizorek's Show Me: Marketing with Video on the Internet provides a thoughtful discussion of the ever growing use of video on the Internet along with practical advice for addressing the many issues involved with incorporating Internet video into a marketing campaign.
Don't mistake this book for a technical "how to" manual for creating and publishing video. Rather, this book gives an overview of such subjects as:
- the role of Internet video in marketing
- how Internet video needs to differ from t.v. and other video formats
- how to gauge success
- getting your videos watched
- legal issues you need to be aware of
As stated on the back cover of this book, "Don't pretend to know what you're doing. Nobody does." - marketing with Internet video is still a young subject. Rather than pretend to give us a step by step guide, Jessica has given us a list of tools and issues that need to be managed to successfully add Internet video marketing to our marketing mix.
In my opinion, this approach makes this is a good book for business owners and marketing managers. It will help them prepare to make intelligent purchasing decisions and successfully incorporate Internet based video into their marketing mix.
1 of 1 found the following review helpful:
Show Me Lives Up to Its Title Mar 19, 2008
By Ronald G. Billingsley
J. Kizorek's book Show Me, on marketing with video on the internet does a fine job of living up to its title and its subject matter. This is a must have book, richly developed with innumerably diverse and immediately useable ideas. It effectively explores both the commercial and the creative potential of video on the internet. The ideas in the book range across the spectrum from suggestions for exploring the artistic potential of the medium to the multiple practical and technical problems that must continually be solved in order to express one's creativity and to survive commercially.
Part of the genius of the book rest on the fact that it manages to effectively mimic its subject matter through the use of a concise and highly visual format that very effectively directs and focuses the reader's attention on key points. Because it is intelligently designed and clearly written the reader can easily access any particular part that is of immediate interest and/or read it through, following the logical sequential development of the subject.
Kizorek illustrates with innumerable vivid examples of effective video campaigns while also providing important technical and legal information on critical subjects like intellectual property rights and such obvious, but often overlooked issues such as, access to electrical power, essential medical precautions, dealing with transportation issues in foreign countries etc.
Perhaps the greatest value of this book rest on the effective way in which it illustrates the potential for both creative and commercial success when the rich possibilities of video are mated with the explosive power of the internet.
See all 13 customer reviews on Amazon.com
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