Silver Bullet: Sustaining Sales Revenue

Finding a silver bullet that will instantly solve a particular business problem is a myth! Why? In business to business (B2B) organizations today and in particular those operating in complex sales environments, there are simply too many issues that must be dealt with at one time so no single silver bullet will do. Silver Bullet is a story about shortcuts, pressures and hoops that people operating in complex sales environments are forced to jump through in an attempt to achieve sales revenue goals. The summary of Silver Bullet is the fact there is but one silver bullet that will clearly differentiate one organization over another. It is an executive leader who is committed to lead over those willing to follow. When this differentiator is in place in an organization they will dominate their respective marketplaces.