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HomeShop at BookSurgeEducationTeaching Methods & MaterialsSmall Business Ru!es: The 52 Essential Rules To Be Successful In Small Business |
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| Customer Reviews: | | Average Customer Review: ( 3 customer reviews )
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Most Helpful Customer Reviews
It's like reading the 10 Commandments for small businesses and business owners. Apr 04, 2010
By K. Albertson
"reader1"
52 rules useful for small businesses and for many other projects as well!
Mathew Dickerson writes a personal, useful guide for every small business owner. It can help you in your personal life as well.
We all need to be reminded to keep our objectives simple and to the point.
He takes out the corporate rhetoric, drama that many business authors write about. It doesn't have to be complicated.
I liked his direct approach. It is useful for a reader new to business, one contemplating opening a small business and yes, even the corporate types who, like "The Undercover Boss", can learn something about why customers buy -or don't buy--from their company.
He approaches his rules in a practical, humorous manner.
He gets the job done...53, not 52 rules in a concise and helpful way.
I like his "undersell and over deliver approach." It is what all small business is about.
That personal service served up in the entrepreneur's individualized manner, with every sale and every contact being important. Dickerson focuses on excellence and attitude, not adequacy. He cuts through the mustard, gets to the point and can "re-tool" your business with the timeless concepts that breed success. It reminds me to go back to basics, appreciate my customers, applaud and continuously train my staff. These are the things that small business owners love to do, but often get caught up in report and paperwork worry. Is there too much drama in some business owner's lives? Client retention takes the same effort and focus, maybe more, than having nightmares about those monthly reports.
Refresh your mind and your business. Read this--it's a good one.
I received a complimentary review copy.
Of special note is the insightful and experienced commentary on turning mistakes into advantages Nov 09, 2009
By Midwest Book Review
With all due respect to members of the Fortune 500, it is the small business that is the backbone, heart and core of the American economy. But successfully operating a small business in today's economic climate is having to deal with a seemingly endless series of problems and pitfalls. That's why Mathew Dickerson's "Small Business Rules: The 52 Essential Rules To Be Successful In Small Business", a compendium of practical advice nicely illustrated with humorous but germane cartoons, is such a highly recommended read for anyone charged with the responsibility of making a small business enterprise commercially viable with effective standards and practices when dealing with employees, vendors, customers, and the workplace. Of special note is the insightful and experienced commentary on turning mistakes into advantages, and distinguishing ego from opportunity. "Small Business Rules" is enthusiastically recommended for small business operators and an especially appropriate addition to academic and community library Business Management reference collections.
0 of 1 found the following review helpful:
An entertaining business book Aug 23, 2009
By Mathew
This book is very impressive. The lay-out is fresh, vibrant and unintimidating; the illustrations are genuinely clever and funny; and, most importantly, the content is clear, engaging and useful. The anecdotal style makes it easy to read in one setting.
Many business books are too dry or too technical to make them enjoyable. It is pleasantly surprising how much you can learn from this book while enjoying the content.
I would thoroughly recommend this to anyone wanting to improve their business - or even their personal lives.
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