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HomeShop at BookSurgeTechnologyEnvironmental Engineering & TechnologySystem, Not Circumstance: Building a Repeatable Core Competence for Great Products |
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| Customer Reviews: | | Average Customer Review: ( 3 customer reviews )
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Most Helpful Customer Reviews
Demystifying the art of marketing Jul 13, 2010
By Subash B. Peddu
"Subash Peddu"
Coming from an engineering background and being part of several IC product roll outs, I felt that there are certain market managers who simply possess the art of marketing. Gregory Youngblood demystifies it.
This is a necessary reading not only for marketing folks, but all engineering managers, product managers, operations managers and key decision makers. At least, they can walk into meetings and ask the important questions but not dig in with their biases and scuttle the product plans. In spite of the tech savyness of IC product companies, the number of cancelled products far outweigh the number of successful products. Even an incremental efficiency of a few % points, can result in millions of dollars of savings.
The author has written this book from an IC product perspective. But, I believe the same principles do apply to System and software companies. There are several other books on this subject written by academics or consultants with no real world experience. The case study in the book is definitely representative of real world.
This is not a book for light reading, but an excellent field guide.
Must read, if you want your business to grow successfully Jul 08, 2010
By Bob
This book shows you how to convert individual knowledge into corporate knowledge, to insure your business grows successfully, despite the loss of superstar personnel and the, sometimes painful, success of rapid growth. Stay ahead of the power curve--Read it now, before you get swamped.
Bob
Practical, real world experience = valuable advice May 13, 2010
By David W. Fiedler
I wasn't sure what I was getting into when I picked this up, since most books out there are by academics, people who have either been away from real business for a while or who have never been into it at all, and who as a result put out irrelevant blah blah blah that doesn't apply at all to my work in product management. But getting into this I could tell right away that this author clearly has been in the real world in real industry. Gregory Youngblood has obviously a great deal of experience in the field, and it's reflected in the advice delivered in System, Not Circumstance.
In this book, I learned things I can immediately apply to my job and especially appreciated how comprehensive this was. Every aspect of the world of product management/development was covered in this book. Plus, it's laid out in an orderly fashion where you can either take up specific chapters on certain topics that you're working through or else read your way through it front-to-back. Finally, Youngblood provide plenty of details and examples as he goes, enough to be helpful but not overwhelming in a way that I've not seen in other books.
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