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HomeShop at BookSurgeHistoryEuropeRussia & the Former Soviet UnionThe 60-Second Referral: for Small Business Owners & Independent Professionals |
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5 of 6 found the following review helpful:
 Nice book, but the title overstates its scope and is a MLM promotion Jan 17, 2011
By Caroline
I was disappointed at this lightweight business book. The book's subtitle promises "9 Simple Ways to Build Relationships and Win the Hearts, Minds and Referrals of Your Contacts in Only 60 Seconds a Day." But the "9 Simple Ways" are really simply variations of "1 Simple Way." Here are their "9 ways" to build referrals:
1. Send greeting cards that say "Hello!"
2. Send greeting cards that say "Thank you."
3. Send greeting cards that say "I have a surprise for you!"
4. Send greeting cards that say "I'm sorry."
5. Send greeting cards that say "I appreciate you."
6. Send greeting cards that say "Thought you'd be interested in this."
7. Send greeting cards that say ""Congratulations!"
8. Send greeting cards that say "Happy Birthday!"
9. Send greeting cards that say "Have a special day!"
That's it. That's the entire strategy of this 118-page book.
The "60 Seconds a Day" part just refers to sending one greeting card per day, and assumes you can do that in about 60 seconds.
Beyond that, the book is a thinly-disguised promotional piece for a commercial greeting card mailing service. In fact, that service is referenced on every single page of the book! That service is a network marketing company, so if you sign up to use it, as the book strongly urges you to, you'll need to sign up "under" someone. Follow the links mentioned prominently throughout the book, and you'll be signed up under "Independent Distributor #6108 David Frey," who just happens to be the author of the glowing foreword to "The 60-Second Referral." Frey's conflict of interest is obvious, but it is not disclosed in the book. After you follow the link, you'll be urged to spend $398.00 to "get started" with the company, and spend an additional $59.00 for an "entrepreneur kit." Then you'll be urged to go to seminars and rallies and ultimately to "build a team," by sponsoring three people who do the same, etc. It's good old multi-level marketing.
Make no mistake, the book does a good job of making the case for keeping in touch with greeting cards. It contains many reasons why sending cards is helpful, and gives examples of business people who have sent greetings to others. But if you already understand the importance of keeping in touch with clients and customers, prospects, business associates, friends and family, and acquaintances, you've already got the gist of the book.
Save yourself the $10 or so the book is selling for. Then, if you are looking for a service that will computer-generate personal greetings and mail them, do a Web search for "automatic greeting cards" and you'll find several services, including some that do NOT require you to join a multi-level marketing company.
2 of 2 found the following review helpful:
 The 60-Second Referral Dec 08, 2009
By James Bruce Jones
The 60-Second Referral opened my eyes to simple things that I can do to promote my business on an everyday basis. This book is excellent and takes you through things we should have been doing all along but just forget. Over a series of short chapters the author lays out the technique and then gives excellent examples of how to incorporate them into your every day business life. Mostly centering around how to just keep small contact with your customers, building relationships. Great book.
2 of 2 found the following review helpful:
Business Success in 60 Seconds a Day Nov 20, 2009
By Ellen Britt, PA, Ed.D.
If you are a small business owner or independent professional, you've heard about the importance of forming relationships...with your customers, prospective clients, vendors and prospects...but no one really teaches you how to do it effectively and systematically. No one except author and direct response copywriter and consultant Anita T. Williams that is!
Her new book, The 60-Second Referral, is a gem. Concise, compact, yet extremely powerful, Ms. Williams condenses everything you need to know about building (and keeping) business relationships into a dozen take-action now chapters. After reading this book, I'll definitely be setting up my own Perpetual Contact System(tm), plus I'll be recommending this book to my own clients.
With so much business book "fluff" out there on the market, The 60-Second Referral is definitely worth the read. Get it!
Ellen Britt, PA, Ed.D.
Internet Marketing Strategist
[...]
1 of 1 found the following review helpful:
This Book is WAY Overdue! Aug 22, 2010
By David E. Stowell
The 60-Second Referral is a very long overdue book that delivers on everything and more than it promises.
This book shows you how to get more customers for less money, with the added bonus of getting more joy out of your business relationships.
Anita understands the eternal nature of business...that people do business with people.
But when we can spend just a minute or so each day to build and strengthen those relationships it means my business and my enjoyment both increase.
Referrals are still the least expensive way to get new clients. I LOVE the idea of not hoping to get referrals but rather being active about building them.
I realize one reviewer feels as if the book overemphasizes some products. I didn't find any product mentioned to be over done. Personally, I'm grateful to know about products that will help me build my own referral system.
Thanks Anita for a much needed solution to developing my referral base. I'll definitely be recommending this book to my clients.
1 of 1 found the following review helpful:
60 Second Referral Aug 12, 2010
By Ralph@madison2main
60 Second Referral puts some bite in the sometimes gummy business advice space. It's clear Anita understands what people need and has defined a simple repeatable process for delivery. I loved the idea of "romance" versus relationship with customers, and the appreciation for the complexity and stress of small biz life. Reading a book does not guarantee business success but Ms Williams has provided a simple, pragmatic, insightful guide to help show you the way.
See all 8 customer reviews on Amazon.com
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