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The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional

 
 
The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional
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The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional

The prospecting methodologies at the heart of this system have been at the root of sales success for years; this system incorporates much more! Russell has integrated the fundamental elements of sales success into an efficient leads generation and CRM system. Systems are the best partner to any business. The gain in efficiency however makes it more beneficial to the Real Estate Professional because most are one person operations. This system is designed to produce results! You will learn to: • generate leads via proven methods • grow your referral base • initiate CRM campaigns • master the 2 minute phone call • database 100 new contacts in 4 weeks • convert contacts to leads • convert leads to transactions • EARN 20% MORE than the average agent! System covers advanced skills for dealing with clients, provides each reader with a 'warehouse' of objection-handling techniques and call scripts. You will learn to incorporate prospecting protocols into your daily routine to gain competitive advantage.

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9781419661488_nw

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Product Details:
Author: Dameon V. Russell
Paperback: 130 pages
Publisher: BookSurge Publishing
Publication Date: February 13, 2007
Language: English
ISBN: 1419661485
Product Width: 199.75 centimeters
Product Height: 130.75 centimeters
Product Weight: 0.32 pounds
Package Length: 7.8 inches
Package Width: 5.2 inches
Package Height: 0.5 inches
Package Weight: 0.35 pounds
Average Customer Rating: based on 13 reviews
 
 

Customer Reviews:
Average Customer Review:3.5 ( 13 customer reviews )
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Most Helpful Customer Reviews

5 of 6 found the following review helpful:

5Great prospecting book.  Jul 28, 2007
By Kent R. Dills
This book is so good that I read it in 2 sittings (would have been 1 but I started pretty late the first night).

Dameon provides an excellent description of his proprietary process for prospecting/lead developing that even new agents (read me!) can understand. He also fully explains Customer Relationship Management and touches on the applicable technology. Note: IMHO - the CRM and tools discussed apply to any sales process - not just real estate.

I especially like that he doesn't focus on "old school" methods like door knocking and cold calling; yet, he gives a very realistic method for filling the pipeline.

3 of 4 found the following review helpful:

1Specialty Books are Not Worth It!  Jun 09, 2008
By Struggling Realtor "Selling In"
I bought an "out-of-print" business book for a discussion group. When I ordered it, I missed the fact it was a paperback, thinking the price was OK for a hardback. Whatever reasoning was used to determine the price, the book is a ripoff.
The prose is boring, repetitive, pedantic, and there are numerous grammatical and spelling mistakes throughout.
The subject is not given an in-depth treatment. Rather, it is an example of a writer - thinking he/she has professional expertise to sell - would do better to find a new career. No wonder the book is out-of-print!

3 of 4 found the following review helpful:

1The book is not much for the price  Nov 17, 2007
By Bookman Bob
This book hops on the fame of another recent and very popular real estate book which has a similar cover design and color; however, this one contains nothing new, and does not really deal with prospecting methods - only followup methods for the prospects you already have, or that company marketing is sending you. Small in size, it's hardly more than a pamphlet for an excessive price.

3 of 4 found the following review helpful:

5The answer to SO MANY questions!  Oct 16, 2007
By William "Will"
This book goes miles beyond your average leads generation training session. Best of all is that its not full of hype, "you can do it!" type rhetoric. The book lays out an easy to follow set of business and leads generation models that REALLY work. In the current R.E. market, agents MUST have some sort of edge, an advantage. This book provides the model, if you follow it, you get that edge. As a Broker with 42 active agents, I've made this book a mandatory must read.

7 of 10 found the following review helpful:

5Exactly what the Dr. ordered!  Mar 02, 2007
By S. M. Montano
First of all let me say I found this book to be VERY easy to read and to follow; the illustrations were very helpful. This prospecting and self-promotion "ideaology" is pretty impressive. Beyond that, the business models are easy to mimic and implement.

Just like any agent, I've read ALL the books out there, I place this one on a level equal to Gary Keller's book; it's that good. The techniques kind of make you say, "I should have BEEN doing this." It's scary to realize just how much you actually don't know about exactly what is necessary to succeed in our business. If you make a living in real estate sales you MUST have this book. Not to read it is a terrible mistake!

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