The Digital Future of Philanthropy: Engaging Donors with Online Video

Non-profit organizations, which rely heavily on creating an emotional connection with potential donors, are shifting gears by sending out their message through online video. The Web is providing people more opportunities to contribute their time and money than ever before. To stay competitive, non-profits are learning learn to harness the power of the Web to attract and maintain volunteer and donor attention. "The Digital Future of Philanthropy: Engaging Donors with Online Video,” is a simple and easy guide to understanding the benefits of utilizing video as part of the marketing mix. Quotes from industry experts are positioned with vivid photographs from the authors’ international video assignments.