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The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room
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The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

How is this possible? The essential book for the board room AND the living room? This is the definitive portrait of America's generations in the workplace (generational workforce diversity and human resource strategy), marketplace (generational marketing, advertising, sales, and customer service strategy), and living room (understanding our children, parents, and ourselves in a more meaningful way than ever before). It is the most provocative page-turner covering the fastest-rising business and family topic in America: the story of generational differences. The Silents: America's Last Innocent Generation. Boomers: the rock-the-world generation that is just now taking its turn at the top of American leadership. GenX: so different and misunderstood, an "island" generation. Millennials: America's next great generation; nurtured, demanding, talented. Here is each generation's story, along with the "bible" of tips and tactics that teach businesses how to deal with each generation as consumers and employees; and remarkably, as parents and children. As told by acclaimed generational consultant Chuck Underwood, founder/president of The Generational Imperative, Inc.

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Product Details:
Author: Chuck Underwood
Paperback: 290 pages
Publisher: BookSurge Publishing
Publication Date: August 17, 2007
ISBN: 0979574501
Package Length: 9.1 inches
Package Width: 6.1 inches
Package Height: 0.8 inches
Package Weight: 0.95 pounds
Average Customer Rating: based on 1 reviews
 
 

Customer Reviews:
Average Customer Review:5.0
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5A must read  Apr 28, 2008
I saw Chuck do a part of his seminar at a conference in Syracuse, NY in March 2008. He's a captivating speaker on a fascinating subject that I had not explored much previously. He nailed me and how I see my generation which only leads me to believe that he did the same with the other generations as well. More than one person walked out saying "WOW!" I've been recommending Chuck and this book to everyone ever since.

 
 
 
 
 
 
 
 
 
 
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