Weapons of Mass Collaboration: How to Use Online Communities to Drive Competitive Advantage

Ernst & Young 2005 Entrepreneur of the Year nominee and corporate Chairman and CEO Dean Wiltse understands that business online communities have the power to transform customer relationships in fundamental ways by promoting deeper engagement, mutual respect, and a collaborative, co-creative environment. In Weapons of Mass Collaboration: Using Online Communities to Drive Competitive Advantage, Wiltse delivers a comprehensive guide that takes readers from grasping the fundamental differences between social networks and business online communities, to the transformative possibilities of maximizing the usefulness of customer and employee feedback, to the ultimate goal of becoming a feedback-driven organization. Business online communities are the new platform for gathering qualitative and quantitative data, as well as enhancing the relationship between customers and employees. In this new age of customer, marketing, and employee research, business online communities will define our future.