Wrong To Right

CEO and business owner John Perfetto reveals an innovative new mindset for success for small business owners in his wise and inspiring guide, Wrong to Right. Forget what business schools teach you. That kind of learning is not structured to reward entrepreneurial tendencies. Instead, Perfetto lays out the forces that can nurture—or squelch—a growing business. He shows the internal and external causes that can put a business owner out on the street, and he reveals the self-destructive impulses that can ruin a great enterprise. From hiring employees to dealing with the media, Wrong to Right is both clearly written and logically organized. It just might be the only business plan you will ever need. “Throughout the book, Perfetto provides the unvarnished truth about business ownership. Perfetto is brutally honest when it comes to assessing business success, and writes, “If you cannot make the numbers work for what you feel is a minimally acceptable margin, you need to walk away from that particular business model and find one that does work.” This kind of truth telling may come across as a splash of cold water in the face of small-business owners, but Perfetto tempers his observations with insightful humor to lighten up the narrative. Readers who take the author’s counsel to heart are likely to avoid some of the pain and pitfalls associated with starting and running a small business.