PROMOTIONAL TOOLS
Get noticed by all the right people
As the publisher of your own work, you determine the level of time, energy and effort you want to devote to the marketing and promotion of your book. You know your goals, and your budget. We offer extensive tools and resources to help you make the most of your budget and reach those goals.
Kindle-Compatible
File Conversion Service - $299
Give your readers a new way to enjoy your work: in eBook format! With the Kindle-Compatible File Conversion Service from BookSurge, we can convert your trade paperback book into an eBook file that is compatible with the Amazon Kindle device.
Click here to learn more about the Kindle-Compatible File Conversion Service.
New! Video Book Trailer Creation and Distribution Service - $1,249 - $2,299
Bring your book to life with a Video Book Trailer. Using a combination of graphic
images, music and a narrative script, our video production specialists will
create a dynamic video that can be used to promote your book across a variety
of channels.
Click here to learn more about the Video Book Trailer Creation and Distribution Service.
Publicity Kit - $499
Let BookSurge create professionally designed and printed promotional materials, perfect for pushing your book into the market. Utilizing your book's cover, sales information about your book and more, BookSurge will create full-color postcards, business cards and bookmarks for potential readers and book buyers.
See examples of the promotional items included in the Publicity Kit, available to domestic customers only.
Kirkus Discoveries Review Service- $399 Standard, $549 Express
A book review by a trusted and respected source can be a powerful marketing tool that can lend credibility to you and your book. With the growing number of titles published each year, third-party reviews are becoming more and more important to differentiate your book from others in your genre; often, an impartial review can be the deciding factor for a prospective reader or book buyer considering reading or stocking your title. BookSurge has partnered with Kirkus Discoveries to offer a paid service through which our authors can have their books reviewed objectively by editors at Kirkus, one of the most noted and trusted brands for book reviews in the industry.
Click here to learn more about the Kirkus Discoveries Review Service.
Eligibility for Library Sales with a Library of Congress Control Number - $75
Interested in promoting your book to libraries? If so, apply for a Library of Congress Control Number (LCCN) through BookSurge. A LCCN is a unique identification number that the Library of Congress assigns to the catalog record created for each book in its cataloged collections. Librarians use this number to access the associated bibliographic record in the Library of Congress's database or other databases.
Learn more about how BookSurge can help you obtain an LCCN.
Marketing Edge Trio- $1,848
Maximize your book's visibility with three of our most popular marketing services: a Video Book Trailer, an independent review from Kirkus Discoveries, and our printed publicity kit.
Learn more about giving your book a Marketing Edge.
Posters - $299
Do you need to promote an upcoming personal appearance? These full-color posters are designed to capture attention and help you create awareness for your book. Featuring your book's cover design and personal information, you can use them as a unique autographing tool or advertise a book signing event.
Learn more about how posters can attract readers.
Sell
Sheets - $199
A sell sheet is an essential tool for marketing your book to key decision
makers, including media contacts and retail buyers. Featuring a teaser, your
book's summary, author biography and buying information, this full color
document is the perfect addition to your Publicity Kit or as a stand-alone item.
Learn
more about enhancing your book marketing efforts with sell sheets.
Cover Copy Plus! - $199
Writing a book is hard enough! Compelling marketing copy takes objectivity and advertising knowledge from a professional who is familiar with the writing techniques used to get attention and sell more product—namely, your book. Let BookSurge create a professional, eye-catching short description and sentence description, as well as compelling back cover text and author biography to really bring home the sale.
Learn more about our Cover Copy Plus! Service.
Press Release Services
- Press Release Creation Service - $199
Press releases are the accepted, professional format for delivering news to the media. As the media is often overloaded with news, creating a press release that will stand out and catch their attention is a distinct skill and often, a job best left up to a professional. Let a public relations writer create a well-crafted release for you.
- Press Release Creation & Targeted Distribution Service - $598
Not only is a well-written press release a foundation for your book's sales success, getting it to the right media outlets is one of the most crucial elements to your public relations plan. With our Targeted Distribution Service, your press release will be distributed to a media list tailored to your book, consisting of a minimum of 1,000 media contacts, as well as major search engines.
More information on our Press Release Services.
Marketing
Strategy Session with Richard Ridley - $100
Hundreds of
thousands of books are published each year- do you have a strategy to make
yours stand out? In this one-on-one consultation, Author Marketing Specialist
Richard Ridley will guide you through low-cost and no-cost marketing strategies
that will help you develop a marketing plan for your title and improve
your current book marketing efforts.
Learn more about the Marketing Strategy Session Service.
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