Marketing and Promoting Your Book

Marketing and Promoting Your Book

• Does BookSurge market my book? Or do you have programs and resources to assist me in my marketing efforts?
• Do you offer any type of author education relating to marketing and promoting my book?
• When should I begin planning book signing events?

Does BookSurge market my book? Or do you have programs and resources to assist me in my marketing efforts?

As a self-published author, you are responsible for the marketing efforts surrounding your book. BookSurge offers extensive tools to assist authors in their book marketing and promotions. Services offered include the creation of promotional materials such as bookmarks, postcards and business cards, professionally-written book marketing copy and press releases, and targeted distribution services for press releases written by one of our professionals.

To help authors gain visibility and exposure online, BookSurge offers advertising on Amazon.com through the Buy X, Get Y book pairings program. BookSurge authors can also seed the market through book signing opportunities at some of the largest trade shows, book fairs and niche events in the country.

All BookSurge authors also have the option to enroll in the Content Acquisition Program (CAP), free of charge, through which marketing and sales data about their book will be sent to the desks of acquisition editors at large publishing houses.

BookSurge makes it easier for authors to take advantage of additional Amazon.com programs such as AmazonConnect by providing a streamlined process for set up; AmazonConnect allows authors to post messages on their Amazon.com detail pages and communicate directly with readers who have purchased their books – a tremendous opportunity for a self-published author.

Do you offer any type of author education relating to marketing and promoting my book?

BookSurge Publishing Consultants schedule a complimentary Marketing Strategy Session with each author to help determine goals and create business and marketing plans for his or her book. Through monthly e-newsletters, authors are provided industry news, publishing tips and advice, anecdotes of other self-published authors' success and special offers.

When should I begin planning book signing events?

While it may certainly prove useful to begin planning book signing events well in advance of your book reaching completion, you should not schedule any book signing events until your book reaches print-ready status in the BookSurge system and you have adequate time to receive the books you will need for the event.