BookSurge Author Finds Healthy Success in Media-Driven Marketing
As a Meyers-Briggs Type Indicator® (MBTI) assessment Master Practioner, Suzanne Brue was thrilled to be one of the first in her field to document the connection between personality types and physical fitness patterns. Years of study and observation helped her shape her conclusions into eight fitness categories, each with two subcategories, and a brief quiz to effectively assess the personality types.
At first, Brue compiled her recommendations into a series of articles published in scholarly journals, but she eventually decided to put her findings into book format. She chose to self-publish the book, The 8 Colors of Fitness: Discover Your Color-Coded Fitness Personality and Create an Exercise Program You'll Never Quit!, in favor of traditional publishing in order to maintain licensing rights over the content.
To support her book marketing efforts, Suzanne invested in the services of a book publicist. Working together, they created pitches to engage print and news media aimed at driving readers to take her online quiz, discover their fitness colors and use The 8 Colors book to supplement their efforts. Following several favorable media appearances in The San Francisco Chronicle, the APTI Bulletin of Psychological Type, and The South Florida Sun Chronicle, among others, Brue and The 8 Colors of Fitness are being featured in a four page spread in the November issue of Experience Life Magazine, reaching over 800,000 Life Time Fitness members.
Additionally, the Vermont Association for Psychological Type International has invited her to host an 8 Colors workshop to educate health and wellness professionals on using the personality-based approach to fitness to become a more efficient coach. As the color-coded fitness philosophy catches on with personal trainers, physical therapists and MBTI users, Suzanne is riding a wave of self-publishing success. "It really is resonating with people, and it's exciting them about fitness!"
Her goal in bringing The 8 Colors of Fitness to market is to help people discover patterns of exercise that work for individual personality types. Because exercise is not a "one size fits all" model, she helps readers to understand what healthy habits will be easiest for them to maintain and enjoy. At her website, www.the8colors.com, you can take the quiz to discover what your fitness color is and use The 8 Colors book to learn more about the best approach for exercising for your personality type. To date, over 14,000 people have registered with Suzanne's website, and her findings are catching on with wellness programs across the nation. Additionally, she provides widgets and interactive forums to encourage communication between the coaches, personality theorists and individual exercisers who visit her site every day.