Press Release Services

Press Release Services

What exactly is a press release and for what is it used?

A press release is the accepted, professional format for communicating news to the media. Typically, press releases are no longer than one page and provide only the essential, newsworthy elements to the "story," along with contact information and general information about the person or organization sending the release.

Press Release Creation Service - $199

With the BookSurge Press Release Creation Service, when your book is print-ready, our PR team will contact you within two business days with a questionnaire requesting information, such as a synopsis of your book, your book's key message, your inspiration for writing the book, a short autobiography, and other information helpful to creating a newsworthy press release. One of our professional public relations writers will take the information you provide and create a well-written release.  Please remember that substantive information makes for a more interesting press release!

Press Release Creation and Targeted Distribution Services - $598

As with the above Press Release Creation Service, a professional public relations writer will craft a press release announcing the publication of your book. In addition, our PR team will create a media list tailored to your book's genre and your region, usually consisting of a minimum of 100 media outlets. We will then distribute your release, via fax and email (depending on each individual media contact's preferred delivery method) to your targeted media list.

While we are not able to provide you with the list of media contacts to whom we sent your press release, we will provide you with a transmission report detailing the number and the types of publications to which we sent your release, including a sample list of publications.

Please note that unlike advertisements, press releases do not guarantee coverage in the outlets to which they are distributed.

While we certainly want your feedback and your input in creating materials that meet your needs and your vision, as media professionals we also want to ensure we provide a product and a service to you that will give you the greatest opportunity for success. For this reason, we maintain the final approval of each release and the right to alter the release to ensure it meets our standards.