|Book Marketing Expert, Brian Jud, Offers Advice for Self-Published Authors|
|HomeBook Marketing Expert, Brian Jud, Offers Advice for Self-Published Authors|
Brian JudBrian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC.
Special-Sales Marketing Expert
Brian is active in special-sales marketing. He is the author of the Publishers Weekly title, Beyond the Bookstore and The Marketing Planning CD-ROM that accompanies it. Brian is the editor of the Book Marketing Matters newsletter on special sales topics. Brian developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits. This system is being used by publishers around the country and by R. R. Bowker to sell books to non-bookstore markets.
Experienced Media Performer
Brian is the producer and host of the television series The Book Authority and has aired six hundred shows. In addition, he is the author, narrator and producer of the media-training video program You're On The Air. He also wrote and published its companion guides, It's Show Time and Perpetual Promotion. These books describe techniques for authors to get on and perform on television and radio shows. Brian is the co-host of The Writer's Roundtable radio show on World Talk Radio. He is a frequent media guest and has appeared on Today.
In addition to Beyond the Bookstore, Brian wrote and self-published five books on career transition that are distributed internationally and translated into Spanish. He wrote seven booklets on job-search strategies, and is the author, narrator and producer of the video program The Art of Interviewing. He is a prolific writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to the PMA Newsletter, SPAN Newsletter and Book Marketing Update. He is the author of the eight e-booklets with Proven Tips for Publishing Success, and is the author of the printed booklets with the same eight titles, published by R. R. Bowker.
Brian is a regular speaker on marketing topics at PMA-University, the annual SPAN Conference, and for publishing groups around the country. He has conducted numerous seminars, and is the co-host of the Book Marketing 201™ series of seminars held nationally. Brian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the
University of Hartford and the University of Connecticut. And he is the founder and president of the Connecticut Authors and Publishers Association.
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