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Press Release Services
Marketing Strategy Session | Press Release Services
What exactly is a press release and for what is it used?
A press release is the accepted, professional format for communicating news to the media. Typically, press releases are no longer than one page and provide only the essential, newsworthy elements to the "story," along with contact information and general information about the person or organization sending the release.
Press Release Creation Service - $199
After your book is “print-ready” and available for sale, our PR team will reach out to obtain information about you and your book that will be helpful in creating a newsworthy press release. Our online questionnaire will ask you to provide relevant information, such as your book’s key messages, target audience, and your inspiration for writing the book. Once you submit your information, one of our professional public relations writers will craft a well-written release announcing the publication of your book, ready for distribution to the media. Please remember that the more substantive information you provide, the more interesting the press release!
Press Release Creation and Targeted Distribution Services - $598
As with the above Press Release Creation Service, a professional public relations writer will craft a newsworthy press release announcing the publication of your book. Once approved, your press release will be distributed via satellite to a media list tailored to your book, consisting of a minimum of 1,000 regional and national media contacts. Your release will also be sent to major search engines, such as Google, Google News, Yahoo, MSN, AOL, Technorati, and more.
While we are not able to provide you with the list of media contacts to whom your press release was distributed, we will provide you with a transmission report detailing the number of contacts that received your release and the date and time the release was sent.
BookSurge Communications Policy:
Press releases are written in a standard format that is acceptable by media contacts seeking newsworthy content. As media contacts often receive hundreds of press releases and media alerts each day, it is extremely important that we as a company provide them with professional materials that meet the industry's standards.
While we certainly want your feedback and your input in creating materials that meet your needs and your vision, as media professionals we also want to ensure we provide a product and a service to you that will give you the greatest opportunity for success. For this reason, we maintain the final approval of each release and the right to alter the release to ensure it meets our standards.
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